Brand Logo Fujikura Group's Brand Logo On April 1, 2011, the Fujikura Group adopted a new brand logo, which has since been used by our major group companies in Japan and overseas. This new logo comprises the F-shaped symbol used for the past quarter-century, and the word “Fujikura,” which denotes the Fujikura Group. The history of our brand logo dates back over 100 years to 1910—the year that marked the 25th anniversary of the founding of the company and coincided with its reorganization from a partnership corporation to a public company. We subsequently established a new corporate mark on the 100th anniversary of the firm in 1985. In 2011, we adopted the latest version of the brand logo. In this age of drastic change due to the advance of globalization, the new corporate logo represents our determination and aspiration to build stronger ties of trust and long-lasting partnerships with our customers around the world. We hope our most recent logo will help more customers recognize the group’s name and become familiar with our invaluable products and solutions.