Corporate Philosophy Corporate Philosophy In 2005, Fujikura celebrated the 120th anniversary of its founding. In Japan, 60 years was traditionally considered the normal human life span, and reaching this milestone is still celebrated as a special occasion. Fujikura has thus been active for the equivalent of two life cycles and is now embarking on its third. With this in mind, we declared that 2005 should mark the inaugural year of Fujikura’s Third Era. The First Era—the dawn of Fujikura—commenced in 1885 with the establishment of the company in Awajicho, Tokyo, by our founder Zenpachi Fujikura. The firm initially manufactured silk and cotton windings. The Second Era started in 1945 and was marked by a refounding of the company. Our primary factory in Fukagawa, Tokyo, was completely destroyed during the war, so our employees worked together to literally rebuild the company from the ground up. During this period, the firm enjoyed steady growth, fueled initially by demand to rebuild the national infrastructure that had been decimated by the war, and later, during the period of high economic growth, by demand for optical fiber. Our business centered on electrical power and telecommunications projects, which helped build new infrastructure that enhanced the safety and security of society. Accordingly, the company enjoyed very stable growth simply by responding to the needs of a handful of blue-chip customers. However, investment in infrastructure has reached a plateau in recent years, and we are entering an epoch of severe competition. It is therefore inevitable that Fujikura’s business environment will change radically in the future. Our way of thinking and our approach to business—deeply engrained in our corporate DNA—proved successful during the recently-ended period of stable growth. However, the firm will severely handicap itself if it adopts similar lines of action as we enter a new era in which change is a constant. We are therefore strongly cognizant of the need to build our company from zero yet again, and now is the time to declare the beginning of Fujikura’s Third Era. Since its founding in 1885, Fujikura has contributed to the betterment of society by providing advanced technologies backed by uncompromising reliability. Previously, our strength was attributable to a highly stable business built on strong partnerships with a number of blue-chip customers. However, the markets that are key to the future survival of Fujikura lie in the highly competitive global arena. If we are to survive and prosper in these constantly changing markets, we must fundamentally reform our corporate culture. To achieve this objective, we formulated in August 2005 a new set of business principles titled Mission, Vision, Core Values, to be shared by all Fujikura Group employees. These principles will help us successfully navigate a new and successful course through our reformation and the Third Era. Since then, the competitive environment surrounding our group has continued to intensify. Along with the formulation of the 2015 Mid-Term Business Plan, we re-established Mission, Vision, Core Values as the Fujikura Group Corporate Philosophy in October 2011, stipulating that all group employees share a set of principles. The group corporate philosophy was based on our belief that it is essential to boost our reform efforts to help build a stronger corporate structure and enable us to maintain high profitability and achieve sound, stable growth. The Fujikura Group's mission is to create exceptional value for our customers around the world using "Tsunagu" (the Japanese word meaning "connecting") technologies. We dedicate ourselves to providing exceptional products and solutions earning our customers' trust and contributing to society. Fujikura's vision is to be the most trusted partner in our markets, to continuously develop innovative and relevant products and solutions, and to positively impact our communities. We strive to become the leading player in our markets by utilizing our "Tsunagu" technologies, tirelessly developing innovative and useful products and solutions. Each individual within the company will endeavor to become an essential player, thus developing a team that can truly help Fujikura make its mark on the world stage. Customer Satisfaction "Are you doing enough to ensure customers are perfectly satisfied?" Change "Are you willing to take up challenges to drive progress?" Collaboration "As a Fujikura associate, are you driven to work together with others to deliver the best possible result for our company?"