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Fujikura Group CSR

Group Corporate Philosophy of (MVCV)

The 3rd Stage and the Fujikura Group Corporate Philosophy of MVCV

Numbered in terms of human years, Fujikura has celebrated its auspicious 60th birthday twice, and has entered a new stage three times. We declared our 120th anniversary in 2005 as the third new stage of the company, and formulated new business principles entitled Mission, Vision, and Core Values (MVCV), which are aimed at further development of our company in a new era. These incorporate the spirit of the company that we have cherished and protected since the company was founded in 1885, and detail our mission of creating value for our customers and contributing to society through the “tsunagu” (connecting) technologies on which our corporate culture is based.

Since then we have experienced changes in the environment and intensified competition. We re-established the Mission, Vision, Core Values as the Fujikura Group Corporate Philosophy in October 2011, stipulating that all group employees share a set of principles. The group corporate philosophy is based on our belief that it is essential to boost our reform efforts to help build a stronger corporate structure and enable us to maintain high profitability and achieve sound, sustainable growth.

Based on the Mission, Vision, and Core Values as the Fujikura Group Philosophy, we are aiming to achieve the strategic business goals in the 2020 Mid-Term Business Plan. These will enable us to overcome the rapid changes in the business environment and achieve our mission, which is our ultimate goal.

MVCV BOOK, a tool for putting the Fujikura Group Corporate Philosophy (MVCV) into practice

MVCV BOOK, a tool for putting the Fujikura Group Corporate Philosophy (MVCV) into practice

Fujikura Group Corporate Philosophy (MVCV)

New Behavior Framework

Path Leading to the 3rd New Stage

Activities to Instill MVCV

Since the Mission, Vision, and Core Values (MVCV) were re-established as the Group Corporate Philosophy, we have continued to implement a series of activities to ensure that each and every employee understands them. During the 1st Stage (2005-2009), we conducted training activities for management and line managers to move them “from insight to action.” During the 2nd Stage (2010-2012), we deepened their understanding through activities relating to the practical implementation of the Code of Conduct as a “gear shift.” In the current, 3rd Stage (2013 onward), we are implementing initiatives aimed at practical implementation that enable each and every employee to understand the importance of the Corporate Philosophy and base their decisions and actions on the MVCV and the Code of Conduct to “refine activities and dig deeper.”
The main goal of the 3rd Stage is to be appreciated by customers, be highly admired by society, and have employees working in vigor. This will result in a highly profitable company and group. To achieve this, each employee will recognize the key role that he or she plays, work diligently on activities aimed at the instillation of these values in everyone, and work together with all employees to create a good corporate culture.

History of Activities to Instill MVCV

Stage Fiscal Year Description of Main Activities
The 1st Stage 2005 Formulated MVCV, kicked off activities to ensure dissemination, distributed CS posters and leaflets
Held “train the trainer” training (25 people)
2006 Published the picture book, “Flying Elephant” and began the “Insight” contest.
2007 to 2009 Implemented activities aimed at diffusion through the Collaboration (co-creation) and Change campaigns.
Published The Enterprising Spirit
The 2nd Stage 2010 Launched Code of Conduct 1000, and launching training for new managers by grade level
2011 to 2012 Expanded Code of Conduct 1000 to Group companies in Japan
Expanded grade-level training to new employees, third-year employees, and supervisory level employees
Re-established MVCV as the Group Corporate Philosophy
The 3rd Stage 2013 Promotion Committee members and workplace trainers revised the system to make it easier to implement in practical terms
Produced the MVCV Spirit poster
2014 Began skill enhancement training for trainers (seminar on philosophy and information exchange session)
Launched the Workplace Dissemination Working Group to revise the Code of Conduct 1000 and update it
2015 Revised the English version of MVCV (in preparation for roll-out overseas), and produced the Odyssey video
2016 Launched updated MVCV web page and produced the English version of the Odyssey video
2017 Began MVCV training for overseas Group companies
2018 Implemented “MVCV scenario recruitment” and implemented MVCV training for management
2019 Implemented “MVCV interpretation workshops and produce MVCV excellence case study videos
2020 Distributed MVCV BOOK and launched activities using the new Code of Conduct to make sure that everyone understands the practical application of MVCV
2021~2022 Continue penetration activities using new standards of conduct

Activity results in FY2022 and plans for FY2023

Fujikura has designated the month of October each year as Focus on MVCV Month and provides training in which all employees participate.
In fiscal 2022, despite the impact of the new coronavirus, we have resumed the MVCV Emphasis Month activities in which everyone participates.In addition to these activities, we conducted activities that are possible even in environments such as telework, such as rank-based training using a web conferencing system and considering and declaring standards of conduct for each employee based on the new standards of conduct. As a result, I was able to reconfirm (realize and empathize with) Fujikura Group's values ​​and ways of thinking.

Fiscal 2022 Plans and Activity Results, and Fiscal 2023 Plan

FY2022 FY2023
Main Activity Theme Plan Results Plan
Make sure the Group Corporate Philosophy of MVCV takes firm root 1. Develop the trainers Postponed to next fiscal year or later due to COVID-19 1. Develop the trainers
2. MVCV training by grade level New employees, 21 participants(15 men, 6 women) 2. MVCV training by grade level
3. MVCV educational activities in which all employees participate 507 workplaces reported on activities during Focus Month 3. MVCV educational activities in which all employees participate
4. Prepare for roll-out to overseas groups Postponed to next fiscal year or later due to COVID-19 4. Roll out to overseas groups
5. Communicate and share information Continued MVCV web page for overseas 5. Communicate and share information