Group Corporate Philosophy of (MVCV) The 3rd Stage and the Fujikura Group Corporate Philosophy of MVCV Numbered in terms of human years, Fujikura has celebrated its auspicious 60th birthday twice, and has entered a new stage three times. We declared our 120th anniversary in 2005 as the third new stage of the company, and formulated new business principles entitled Mission, Vision, and Core Values (MVCV), which are aimed at further development of our company in a new era. These incorporate the spirit of the company that we have cherished and protected since the company was founded in 1885, and detail our mission of creating value for our customers and contributing to society through the “tsunagu” (connecting) technologies on which our corporate culture is based. Since then we have experienced changes in the environment and intensified competition. We re-established the Mission, Vision, Core Values as the Fujikura Group Corporate Philosophy in October 2011, stipulating that all group employees share a set of principles. The group corporate philosophy is based on our belief that it is essential to boost our reform efforts to help build a stronger corporate structure and enable us to maintain high profitability and achieve sound, sustainable growth. Based on the Mission, Vision, and Core Values as the Fujikura Group Philosophy, we are aiming to achieve the strategic business goals in the 2020 Mid-Term Business Plan. These will enable us to overcome the rapid changes in the business environment and achieve our mission, which is our ultimate goal. MVCV BOOK, a tool for putting the Fujikura Group Corporate Philosophy (MVCV) into practice Fujikura Group Corporate Philosophy (MVCV) Mission (M) -The Fujikura Group’s mission is to create exceptional value for our customers around the world using ”Tsunagu” (the Japanese word meaning ”connecting”) technologies. -We dedicate ourselves to providing exceptional products and solutions earning our customers’ trust and contributing to society. Vision (V) -Fujikura's vision is to be the most trusted partner in our markets, to continuously develop innovative and relevant products and solutions, and to positively impact our communities.v-Each individual takes a "Leading Role" (ownership), and aims for Professional business capability worldwide. -We strive to become the leading player in our markets by utilizing our "Tsunagu" technologies, tirelessly developing innovative and useful products and solutions.We strive to become the leading player in our markets by utilizing our "Tsunagu" technologies, tirelessly developing innovative and useful products and solutions. -Each individual within the company will endeavor to become an essential player, thus developing a team that can truly help Fujikura make its mark on the world stage. Each individual within the company will endeavor to become an essential player, thus developing a team that can truly help Fujikura make its mark on the world stage. Core Value (CV) -Customer Satisfaction "Are you doing enough to ensure customers are perfectly satisfied?" -Change "Are you willing to take up challenges to drive progress?" -Collaboration "As a Fujikura associate, are you driven to work together with others to deliver the best possible result for our company?" New Behavior Framework ・Let’s proactively take an interest in social and market trends and reflect on our work. ・Let’s always think about how to provide value that exceeds expectations. ・Let’s be open to diverse opinions and create new ideas. ・Let’s be bold in trying something different. ・Let’s start with our aspirations and work back from those to calculate what the next action should be ・Let’s be professional and accountable for our own actions. Activities to Instill MVCV Since the Mission, Vision, and Core Values (MVCV) were re-established as the Group Corporate Philosophy, we have continued to implement a series of activities to ensure that each and every employee understands them. During the 1st Stage (2005-2009), we conducted training activities for management and line managers to move them “from insight to action.” During the 2nd Stage (2010-2012), we deepened their understanding through activities relating to the practical implementation of the Code of Conduct as a “gear shift.” In the current, 3rd Stage (2013 onward), we are implementing initiatives aimed at practical implementation that enable each and every employee to understand the importance of the Corporate Philosophy and base their decisions and actions on the MVCV and the Code of Conduct to “refine activities and dig deeper.” The main goal of the 3rd Stage is to be appreciated by customers, be highly admired by society, and have employees working in vigor. This will result in a highly profitable company and group. To achieve this, each employee will recognize the key role that he or she plays, work diligently on activities aimed at the instillation of these values in everyone, and work together with all employees to create a good corporate culture. History of Activities to Instill MVCV Stage Fiscal Year Description of Main Activities The 1st Stage 2005 Formulated MVCV, kicked off activities to ensure dissemination, distributed CS posters and leaflets Held “train the trainer” training (25 people) 2006 Published the picture book, “Flying Elephant” and began the “Insight” contest. 2007 to 2009 Implemented activities aimed at diffusion through the Collaboration (co-creation) and Change campaigns. Published The Enterprising Spirit The 2nd Stage 2010 Launched Code of Conduct 1000, and launching training for new managers by grade level 2011 to 2012 Expanded Code of Conduct 1000 to Group companies in Japan Expanded grade-level training to new employees, third-year employees, and supervisory level employees Re-established MVCV as the Group Corporate Philosophy The 3rd Stage 2013 Promotion Committee members and workplace trainers revised the system to make it easier to implement in practical terms Produced the MVCV Spirit poster 2014 Began skill enhancement training for trainers (seminar on philosophy and information exchange session) Launched the Workplace Dissemination Working Group to revise the Code of Conduct 1000 and update it 2015 Revised the English version of MVCV (in preparation for roll-out overseas), and produced the Odyssey video 2016 Launched updated MVCV web page and produced the English version of the Odyssey video 2017 Began MVCV training for overseas Group companies 2018 Implemented “MVCV scenario recruitment” and implemented MVCV training for management 2019 Implemented “MVCV interpretation workshops and produce MVCV excellence case study videos 2020 Distributed MVCV BOOK and launched activities using the new Code of Conduct to make sure that everyone understands the practical application of MVCV 2021 Continue penetration activities using new standards of conduct Fiscal 2021 Plans and Activity Results Fujikura has designated the month of October each year as Focus on MVCV Month and provides training in which all employees participate. We have done this to enable employees to naturally base their actions on the Group Corporate Philosophy of MVCV. In FY2021, following FY2020, the COVID-19 pandemic resulted in postponement of many practical application activities. We used the Web conferencing system to provide training by grade level, have every person think about their own code of conduct and declare their commitment, and conduct other activities that we could in telecommuting and other remote environments to ensure that everyone understands the practical application of MVCV. These activities provided the opportunity for everyone to take a fresh look at and develop new insights into and resonate with the values and philosophy that Fujikura cherishes.v We plan to conduct training (on interpreting MVCV) for all employees of the Fujikura Group again this fiscal year to give everyone a more in-depth understanding and awareness of the Fujikura Group Corporate Philosophy MVCV, and enhance the corporate (brand) value of Fujikura. Fiscal 2021 Plans and Activity Results, and Fiscal 2022 Plan FY2021 FY2022 Main Activity Theme Plan Results Plan Make sure the Group Corporate Philosophy of MVCV takes firm root 1. Develop the trainers Postponed to next fiscal year or later due to COVID-19 1. Develop the trainers 2. MVCV training by grade level New employees, 25 participants 2. MVCV training by grade level 3. MVCV educational activities in which all employees participate 406 workplaces reported on activities during Focus Month 3. MVCV educational activities in which all employees participate 4. Prepare for roll-out to overseas groups Postponed to next fiscal year or later due to COVID-19 4. Roll out to overseas groups 5. Communicate and share information Continued MVCV web page for overseas 5. Communicate and share information MVCV training by grade level conducted through Zoom Number of participants in MVCV training by grade level (FY2021) Target Participants (breakdown) New employee MVCV training 25 people (19 men, 4 women)
