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Fujikura Group CSR

Sustainability Management

The Fujikura Group conducts its CSR activities based on its mission statement in the Corporate Philosophy MVCV, which is to help customers create value and contribute to society through its "Tsunagu" technologies. To earn trust from society, we are conducting CSR activities based on ISO 26000, which is the international standard on social responsibility.

Fujikura Group CSR Philosophy, Basic Policy, Activity Guidelines

Fujikura Group CSR Philosophy

Fujikura Group believes that the corporate social responsibilities the Group should follow are comprised of activities required for sustainable corporate management and activities for the establishment of a sustainable society, based on Fujikura Group's Corporate Philosophy (MVCV).

Fujikura Group CSR Basic Principles

Fujikura Group aims to serve as a bridge to an affluent future for people, society and the global environment through "Tsunagu" Technologies by becoming a company that serves the anticipated growth and development of society. We have established the following four focus areas to fulfill our social responsibilities in all aspects of our corporate activities so that each and every employees will comply with the relevant laws and regulations of every country or region we operate in as well as international rules and social norms; become aware of his or her own role as a member of society, and act according to good social sense.

1. Sincere corporate activities 2. Concern for the environment 3. Respect for people 4. In harmony with society

Fujikura Group Activity Guidelines

Activities Supporting the UN Global Compact

Following a decision made by its CSR Committee (Management Committee) in July 2013, Fujikura Ltd. announced its support to the United Nations Global Compact (UNGC), which outlines the universal and international principles on human rights, labor, the environment and anti-corruption. Currently, we acquire the latest information through participation in the subcommittee, and are promoting penetration within the company, such as developing into internal divisions.

Participating subcommittees

  • CSV Subcommittee
  • SDGs Subcommittee
  • Anti-Corruption subcommittee
  • Human Rights Due Diligence subcomittee
  • GC's Internal Penetration Research Subcommittee
  • Supply Chain Subcommittee
  • Environmental Management Subcommittee

Respect for Keidanren "Charter of Corporate Behavior"

Fujikura respects the "Charter of Corporate Behavior" and the "Table of Contents of Implementation Guidance on Charter of Corporate Behavior" (7th edition) revised in November 2017 as a member company of the Japan Business Federation Federation.

We are aiming to realize a sustainable society by contributing toward achieving SDGs and promoting management with consideration of ESG.

Sustainability Management System

Since 2009, the Fujikura Group has mainly pursued sustainability through a management structure centered on the Group's CSR Committee.
In recent years, striving for sustainable growth based in ESG activities, rather than corporate social responsibility (CSR) alone, is being viewed as important, in an era where society is demanding response to climate change issues and institutional investors are basing investments on ESG.
The existing CSR Committee established the new Sustainability Strategy Council meetings to incorporate the ESG perspective into business plans, enhance corporate value, and achieve sustained growth (sustainability). The sustainability management system was updated at the same time to clarify the roles of existing meeting bodies in monitoring and supervision, and in execution.

Sustainability Management Structure

Stakeholder Engagement

The Fujikura Group strives to maintain and develop sound relationships with all stakeholders through extensive communication. The Fujikura Group's CSR Activity Guidelines stipulate that the Group will The six stakeholders with whom we have a particularly close relationship in the course of our business activities are customers, employees (including their families), investors and shareholders, business partners, local communities, and the environment and government. The relevant departments serve as contact points for major stakeholders involved in our business activities and engage in a variety of communications to deepen mutual understanding, leading to the sustainable development of society and the growth of our company.

Fujikura Group's Communication with Stakeholders

Stakeholders Our Responsibilities and Tasks Communication Methods
Customers -Provision of safe products and services
-Manufacturing from customers' viewpoints
-Assurance of quality
-Provision of eco-friendly products
-Management for higher CS
-Protection of personal information
-Website (production and technological information)
-News releases
-Responses to CSR questionnaire surveys and audits
-Publication of newsletters on new products and technologies
-Display of products at showrooms and exhibitions
-Contact for inquiries
Employees -Human rights
-Diversity and Inclusion
-Work-life balance
-Human Resource Development
-Fair evaluation and treatment
-Health and Safety
-Good Workplace
-In-house magazines of the Group
-Invitation of employees' families to the workplaces
-Internal whistle-blowing system
-Discussion-oriented labor-management relationship
-Management of employees' health and safety
-Employees' awareness surveys
Shareholders and Investors -Appropriate return of profit through dividends
-Timely and proper information disclosure
-IR communication
-Enhancement of the auditing function
-ESG disclosure
-Increase of corporate value
-Website (investor information)
-Business reporting and integrated report
-General meetings of shareholders
-Briefings on financial results, including those for analysts
-Visits to and individual meetings with investors
-Contact for inquiries
Business Partners -CSR-oriented procurement criteria
-Fair and appropriate trading
-Green procurement
-Supply chain management
-Partners' meetings
-CSR questionnaire surveys targeting suppliers
-Website for exclusive use by suppliers
-Daily discussion with suppliers
-Contact for inquiries
Local Communities -Local social contribution activities
-Volunteer activities and collaboration with NGOs
-Dialogue and collaboration with local inhabitants
-Community investment
-Respect for local culture and customs
-Environmental protection
-Safety and prevention of accidents
-Factory tours and open access
-Local volunteer
-Regular meetings with local governments
-Disaster support agreements with local governments and others
-Support to local cultural and traditional events
-Participation in and support for activities to revitalize local industries
-Support for school education (through the dispatch of lecturers)
Governments and the Environment -Tax payment
-Formulation of environmental protection policies
-Collaboration with NGOs
-Biodiversity conservation
-Zero emissions and recycling
-Anti-global warming measures and energy conservation activities
-Management and reduction of the use of hazardous chemicals
-Participation in economic and industrial associations
-Discussions with and requests to the governmental authorities
-Submission of various notifications and questionnaire replies
-Compliance with legal regulations
-Responses to environmental authorities and regulations
-Public disclosure of the environmental policies and activities

External Recognision

The Sweet Viburnum

In 1881, Zenpachi Fujikura moved to Kanda Awaji-cho as he looked for a way to recover from a series of business failures. The new residence was located adjacent to Kaku Shrine, which has a distinguished history. Zenpachi took care of the shrine's sacred tree (a sweet viburnum) every day, and perhaps due to this deed, he began to succeed in business. He started the electric wire business in 1885, and this became more prosperous by the day. After the death of Zenpachi, employees bought the tree from the shrine as a "living monument to the foundation of the company" and the tree has been taken care of by employees from then to the present. While the tree suffered in two fires, one caused by the Great Kanto Earthquake (1923) and the other by the air raid on Tokyo in 1945, new buds continued to sprout from the burned stump and each time the tree sprang back to life. This miraculous tree provided great motivation to employees who were devoted to the recovery of the manufacturing facilities in the wake of the disasters.