Fujikura Ltd.

  1. Home
  2. ESG
  3. Four Focus Areas (Materiality)


Fujikura Group CSR

Four Focus Areas (Materiality)

Views on Sustainability Targets 2025

We need to engage in two types of activities to achieve sustainability based on the Fujikura Group Corporate Philosophy (MVCV): Activities necessary for sustainable corporate management and activities that facilitate building a sustainable society.
Up to this point, we have specified the five-year CSR Priority Measures 2020 (FY2015 to FY2020) as environmental and social materialities and pursued each measure in cooperation with the relevant divisions. However, rapid social changes after establishing targets have necessitated radical revisions. We therefore established targets that also added the perspective of financial materialities to environmental and social materialities in our new 5-year Sustainability Targets 2025 (FY2021 to FY2025), beginning in FY2021. We have set more future-oriented goals by linking this to the long-term visions the Fujikura Group has established (the 2030 Vision and Fujikura Group Long-term Environmental Vision 2050).
Sustainability Targets 2025 was deliberated and approved by the Sustainability Strategy Council (chaired by the president).

Introduced double materiality perspectives

When establishing Sustainability Targets 2025, we verified the results of CSR Priority Measures 2020 and sorted out the new perspectives that should be incorporated based on the latest trends. To ascertain the latest trends, we referenced domestic and international issues and international guidelines, the elements rated by ESG rating institutions, and comments from stakeholders.
We also added the perspective of F (Finance & Future), incorporated the impact of environmental and social aspects on corporate performance, and considered achievement of the 2030 Vision and other long-term visions of the Company in Sustainability Targets 2025.

Created a materiality matrix

The Fujikura Group created a materiality matrix specifying the themes of Sustainability Targets 2025 based on the Fujikura Group CSR Basic Principles and the four focus areas. We performed a materiality matrix analysis with stakeholder inclusiveness in mind, and evaluated and verified materiality from the two perspectives of the degree of stakeholder concern and degree of impact on Fujikura’s business.
This resulted in establishment of three items in F (Finance & Future), five items in E (Environment), three items in S (Social), and five items in G (Governance). The targets and results are evaluated annually with the goal of achieving them by FY2025. Progress on the targets is disclosed in the Integrated Report and on the corporate website every year.

Added new targets

When establishing Sustainability Targets 2025, we verified the results of CSR Priority Measures 2020 and sorted out the new perspectives that should be incorporated based the latest trends. To ascertain the latest trends, we referenced domestic and international issues and international guidelines, the elements rated by ESG rating institutions, and comments from stakeholders.
We also added the perspective of F (Finance & Future), incorporated the impact of environmental and social aspects on corporate performance, and considered achievement of the 2030 Vision and other long-term visions of the Company in Sustainability Targets 2025.

Deliberated in Sustainability Strategy Council

The administrative office first produced a draft proposal and discussed it with each division when establishing the priority measures, targets to achieve, and measures and indicators for achieving the targets in Sustainability Targets 2025. Progress reports were subsequently presented and deliberated in Sustainability Strategy Council meetings, and Sustainability Targets 2025 was approved in August 2021 at the second Sustainability Strategy Council meeting in FY2021.

Sustainability Targets 2025 List

Theme Priority Measure Target to Achieve in FY2025
Finance & Future (F) Solve problems in a comfortable and sustainable “Mirai” (future) society by providing “tsunagu” (connecting) solutions and thereby continuously enhances corporate value
Find new businesses in the four areas envisioned in the 2030 Vision
1.Evolve and develop core technologies in existing businesses
 ・Expand core technologies and develop products and services that add high value
 ・Sell products and services for which there is a high willingness to pay (WTP)
2.Find new technologies and business areas
 ・Also consider open innovation
 ・Find businesses through the sale of information as well as the sale of goods
Develop products that are friendly to the global environment and can be used with confidence 1.Replace all Fujikura products with environmentally friendly products (Green-related products) by 2050.
 ・FY2020 results: Approx. 40%
2.Expand green product creation activities to the entire Group in 2030.
 ・FY2020 results: One company in Japan (Nishi Nippon Electric Wire & Cable Co., Ltd.)
Use data and digital technologies to improve the efficiency of existing businesses and create new business models 1.DX at manufacturing sites (conversion to smart factories and use of AI)
2.DX in the Sales & Marketing Unit (digital marketing)
Environment(E) [Challenge 1]
Zero CO2 emissions at plants by 2050
1.Reduction in total CO2 emissions
 ・FY2025 target: Reduction of at least 20% compared to FY2018 (to 350,000 tons/year or less)
 ・FY2030 target: Reduction of at least 40% compared to FY2018
 ・FY2050 target: Net zero CO2 emissions at plants
2.Improve production efficiency (pursue energy conservation)
 ・Intensity of energy used for production (versus net sales): Improvement of at least 10% in FY2025, compared to FY2020
3.Improve product distribution efficiency
 ・Intensity of energy for product distribution: Improvement of at least 5% in FY2025, compared to FY2020
[Challenge 2]
Minimize use of water at plants and wastewater management
1.Contribute to reduction in water risks
 ・Water usage intensity: Improvement of at least 5% in FY2025, compared to FY2020
[Challenge 3]
Symbiosis between plant workers and nature
1.Effectively utilize nature at business sites and contribute to expansion of biodiversity
2.Pursue local activities to preserve the natural environment
[Challenge 4]
Effectively use resources and resource cycle
1.Reduce resource inputs and promote efficient use of resources
2.Reduce amount of waste generated in business activities
 ・Intensity of waste generated: Improvement of at least 5% in FY2025, compared to FY2020
3.Achieve net zero waste generation
Build climate change governance system (response to TCFD) 1.Ascertain risks and opportunities of climate change
2.Ascertain impact on strategy and finance
Social(S) Implement workstyle reform (strengthen engagement) Ensure that employees grow as a person through self-actualization in both their public and private lives
 ・Increase the motivation of employees to contribute independently
 ・Establish an environment where people can work anywhere, at any time
 ・Improve motivation through health management
 ・Improve labor productivity
Develop globally versatile human resources
Diversity & inclusion(Respecting the human rights of employees)
1.All Fujikura Group employees acting from a global perspective
 ・Create a corporate culture in which the growth of employees is synchronized with the growth of the company
 ・Develop, find, and acquire human resources to lead innovation
 ・Support independent career development and provide opportunities for growth
 ・Create an organization in which employees mutually recognize and improve one another (individual respect and trust)
2.Active contribution by human resources who possess diverse backgrounds and views
 ・An environment where diverse individuals can actively contribute
 ・Provide career opportunities regardless of nationality, ethnicity, gender, religion, age, or other attributes
 ・Consider physical or sexual minorities
Governance(G) Maintain Board of Directors functions 1.Enhance medium and long-term corporate value
 ・Improve effectiveness of the Board of Directors and strengthen the supervisory function
 ・Increase transparency and impartiality in management and strive for swift decision-making
 ・Ensure diversity of the Board of Directors
2.Growing the leaders who will become the CEOs and other leaders of the next generation
 ・Formulate and employ successor plans
 ・Appropriately supervise development plans
Put the Fujikura Group Corporate Philosophy (MVCV) into practice 1.Each of us must follow an ethical path as a member of society.
 ・Implement a new code of conduct for putting the Fujikura Group Corporate Philosophy (MVCV) into practice.
Build Group Governance
(Strengthen the risk management structure)
1.Build a risk management structure that facilitates strategic management and control risks (PDCA)
2.Strengthen investment management
Supply chain management
(including responsible mineral sourcing)
1.Establish supply chain management that addresses social issues (child labor, forced labor, etc.)
2.Establish a system of responsible mineral sourcing (a system for performing due diligence, mainly on the 3TG minerals (Tin, Tantalum, Tungsten and Gold), as well as cobalt, mica, and other minerals
3.Zero findings by NGOs and other external organizations (or rapid correction when there are findings)
4.Cooperate with other companies (learn from the initiatives of other companies and use such lessons in Fujikura's own initiatives)
Comprehensive security export control 1.Comply with export control laws and regulations
 ・Number of serious legal violations:0 incidents/year

Target, Result and Evaluation of CSR Priority Measures

[Standard]◎: Progressed further than goals / ○: Progressed in line with goals / △: Some goals not met / X: Goals not met

Theme CSR Priority Measures FY2020 Goal Results Evaluation
Environment(E) 1.CO2 Emissions Reduction 1.CO2 Emissions Reduction
 ・Fujikura and affiliated domestic companies: Reduction of 3% or more (compared to FY2013) (FY2030 Long-term goal: Reduction of 6.5% or more)
2.Overseas affiliated companies: Improvement of 1.3% or more per year in CO2 emissions intensity per base unit (compared to FY2014)
CO2 emissions
 ・Fujikura(compared to FY2013)27.6% reduction
 ・Domestic Group(compared to FY2013)21.6% reduction
 ・Overseas Group(compared to FY2014)11.3% improvement(CO2emissions 247,540ton)
Introduction of renewable energy
 ・Switch to non-FIT non-fossil certificates (for head office building)
 ・New purchases to meet FY2020 targets of RE100
2.Water Risks 1.Setting goals and implementing improvements for the amount of water used.
2.Implementing water risk valuation and risk minimization.
3.Reply to "CDP Water," received evaluation.
Improvement in water usage per base unit
 ・7.8% improvement
 ・At Sakura works, Purification and use of industrial water that was previously disposed of (introduction of purification equipment)
 ・Decrease in metal cable production
3.Biodiversity Conservtion 1. The on-premises green activities of the Kiba Millennium Woods, Sakura Millennium Woods, and Suzuka Millennium Woods are popular among employees.
2. The preparations to open to neighboring citizens finished at Sakura and Suzuka, and the plan for communicating with those citizens was completed.
Kiba Millennium Woods 
 ・The "Let's Go to the Millennium Woods" campaign and other activities were suspended to prevent the spread of the new coronavirus.
 ・Continue to maintain trees and forests.
Sakura Millennium Woods
 ・Continued environmental maintenance activities such as protecting rare plants, mowing, pruning, and spreading woodchips on sidewalks.
 ・In the farm zone, sweet potatoes were planted and applicants were able to harvest them.
Social(S) 4.Respecting Human Rights 1. Becoming a company where personnel from varied nationalities, races, genders, religions, ages, and origins can work and excel.
2. Entire Fujikura group holds proper understanding of harassment, fostering non-permissive/non-harassment culture.
1.Harassment Education
 ・The plan was originally for managers, but was changed to all employees. Participation rate 97%.
2.Working hour management
 Overtime hours significantly reduced (from 25.3 hours in FY19 to 17.9 hours in FY20) due to profitability improvement measures.
5.Diersity 1.Create human rights guidelines and distribute in English as well.
2.Implement new general training and e-learning, distribute harassment articles through company newsletter.
1.Promoting Male Maternity Leave
 ・Not implemented specifically, but will be continued in the 9th Action Plan.
 ・Male employees taking maternity leave (FY19): 7.6% ⇒ (FY20): 18.3
6.Global Human Development 1.The "Fujikura Group HRM Vision" is jointly created and shared by the group to work toward common goals.
2.We are becoming a "company with a dream" as we respect employees and develop appealing personnel globally.
1.Review of global human resource development education and training
 ・Completed as planned in FY2020; internal rollout in FY2021.
2.Implementation of Group-wide HR platform
 ・Extension of original schedule due to narrowing of capital investment
7.Work-Life Balance 1.Various personnel contribute to the company in many ways and accomplish their roles through various work styles.
2.Development of an air of contributing to the company by working efficiently in a limited amount of time.
1.Expansion of telecommuting programs
 ・The telework system was expanded by removing the limit on the number of telework workdays, expanding the number of eligible employees, and providing telework allowances.
 ・Creation of publicity materials by the Telework Efficiency Improvement Team
8.CSR Supply Chain
1.The Partners Meetings in in-house companies and main Group companies are held and managed appropriately
2.A partner survey is conducted and appropriately evaluated
3.Fujikura group CSR procurement guidelines are being complied with
4.Risks are recognized and successfully managed in in-house companies and Group companies
1.Group development of partners' meetings
 ・Conducted in Japan and China
2.Partner CSR Promotion
 ・Conducted surveys at Partners Meetings
3.Requests for human rights considerations in the supply chain
 ・Compliance requests communicated at Partners Meetings
9.Local Community Coordination and Contribution 1. Become the pride of the local area with people thinking, "I'm glad it's Fujikura."
2. Become the business that represents the community and receive high regard.
3. Employees to be proud members of the Fujikura group.
・Face-to-face events were cancelled due to the Corona disaster, reducing opportunities for collaboration.
・Limited interaction with visitors, mainly in the Kiba Millennium Woods.
Governance(G) 10.Group Managemnet Philosophy MVCV 1.Sharing of information with the entire group (Japanese and English).
 (1) MVCV textbook + overseas access on the intranet.
 (2) Introduce the Fujikura Odyssey to group companies.
2.Fulfillment of MVCV training: Vitalization of permeation investigation and actions.
3.Link to the Fujikura brand.
1.Training Workplace Evangelists
 ・Canceled group training (face-to-face) and philosophy training by outside instructors
2.Hierarchy-specific training
 ・Conducted online and will continue to do so in the future.
3.MVCV awareness activities
 ・The meeting was postponed from October to February, but the importance of the meeting will be reaffirmed.
4.Review and consideration of standards of conduct
 ・Continued to promote the use of the MVCVBOOK during the month of emphasis and will continue to do so in the future.
11.Collaboration with Society 1. Quick CSR response to initiative information, etc.
2. Respond speedily to regulations and principles of governments and ministries, etc.
3. Respond speedily to information from affiliates or customers, etc.
4. Quickly display information on efforts requests from SDGs, etc.
1.ESG Updates
 ・Continuously participate in UN Global Compact subcommittee meetings to obtain the latest information.
2.Collaboration with domestic and international communities
 ・Continued to exchange information with government agencies (Tokyo Metropolitan Government Bureau of Environment, Koto Ward, etc.) by phone, etc.
12.Disclosure and Communicatio 1.Be able to provide information disclosure that is highly rated by the international community
2.Be consistently selected as a stock component of global indexes
3.Provide information disclosure that meets the expectations of stakeholders
4.Regularly engage in communication with stakeholders
1.Continued inclusion in ESG indices
 ・Continued selection for FTSE4Good Index and FTSE4blossom
2.Providing Information to Shareholders and Investors
 ・Continued meetings with institutional investors through Integrated Report 2020 and more constructive discussions than last year
3.Devise ways to disseminate information internally and externally
 ・Consider digitizing the in-house magazine (converted to a digital in-house magazine in FY 2009).
 ・Continued to include the SDGs logo in Fujikura News

Organization of GRI standard aspects

Based on the CSR priority measures, we are organizing the GRI standards aspect with strong relevance. In the "Sustainability Reporting Guidelines GRI Standard Comparison Table", it is limited to items related to the strong GRI Standard aspect.

Category CSR Prioritiy Measures GRI Standard Aspects
Environment (E) CO2 Emissions Reduction 302 Energy
305 Emissions
Water Risks 303 Water
Biodiversity Conservation 304 Biodiversity
Respecting Human Rights 406 Non-discrimination
407 Freedom of Association and Collective Bargaining
408 Child Labor
409 Forced or Compulsory Labor
412 Human Rights Assessment
Diversity 405 Diversity and Equal Opportunity
Global Personnel Growth 404 Training and Education
202 Market Presence
Work-Life Balance 401 Employment
402 Labor Management Relations
403 Occupational Health and Safety
CSR Supply Chain Management 204 Procurement Practices
308 Supplier Environmental Assessment
414 Supplier Social Assessment
Local Community Coordination and Contribution 413 Local Communities
Governance (G) Group Management Philosophy MVCV 205 Anti-corruption
206 Anti-competitive Behavior
419 Socioeconomic Compliance
Collaboration with Society None
Disclosure and Communication 201 Economic Performance
203 Indirect Economic Impacts
307 Environmental Compliance
416 Customer Health and Safety
417 Marketing and Labeling