Group Corporate Philosophy of (MVCV)
The 3rd Stage and the Fujikura Group Corporate Philosophy of MVCV
Numbered in terms of human years, Fujikura has celebrated its auspicious 60th birthday twice, and has entered a new stage three times. We declared our 120th anniversary in 2005 as the third new stage of the company, and formulated new business principles entitled Mission, Vision, and Core Values (MVCV), which are aimed at further development of our company in a new era. These incorporate the spirit of the company that we have cherished and protected since the company was founded in 1885, and detail our mission of creating value for our customers and contributing to society through the “tsunagu” (connecting) technologies on which our corporate culture is based. |
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Fujikura Group Corporate Philosophy (MVCV)
- Mission (M)
- Our FIRST RESPONSIBILITY is to our customers.
We help them sustain and develop their business by providing superior products and services through "TSUNAGU" technologies.
Our SECOND RESPONSIBILITY is to the men and women of the Fujikura family.
They must constantly strive to develop products and solutions that provide value in the field of "TSUNAGU" technologies.
Our THIRD RESPONSIBILITY is to the communities in which we live. - Vision (V)
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- -The Fujikua Group continues to develop innovative and useful products and solutions as a pioneer in "TSUNAGU" technologies.
- -Each individual takes a "Leading Role" (ownership), and aims for Professional business capability worldwide.
- Core Value (CV)
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-Customer Satisfaction"Are the customers satisfied?"-Change"Are you willing to take up challenges with enthusiasm to drive progress?"-Collaboration"Do you collaborate with others to fully realize capabilities and potential?"
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Activities to Ensure Dissemination of MVCV
Since the Mission, Vision, and Core Values (MVCV) were re-established as the Group Corporate Philosophy, we have continued to implement a series of activities to ensure that each and every employee understands them. During the 1st Stage (2005-2009), we conducted training activities for management and line managers to move them “from insight to action.” During the 2nd Stage (2010-2012), we deepened their understanding through activities relating to the practical implementation of the Code of Conduct as a “gear shift.” In the current, 3rd Stage (2013 onward), we are implementing initiatives aimed at practical implementation that enable each and every employee to understand the importance of the Corporate Philosophy and base their decisions and actions on the MVCV and the Code of Conduct to “refine activities and dig deeper.”
The main goal of the 3rd Stage is to be appreciated by customers, be highly admired by society, and have employees working in vigor. This will result in a highly profitable company and group. To achieve this, each employee will recognize the key role that he or she plays, work diligently on activities aimed at the instillation of these values in everyone, and work together with all employees to create a good corporate culture.
History of Activities to Ensure Dissemination of MVCV
Stage | Fiscal Year | Description of Main Activities |
The 1st Stage | 2005 | Formulated MVCV, kicked off activities to ensure dissemination, distributed CS posters and leaflets |
Held “train the trainer” training (25 people) | ||
2006 | Published the picture book, “Flying Elephant” and began the “Insight” contest. | |
2007 to 2009 | Implemented activities aimed at diffusion through the Collaboration (co-creation) and Change campaigns. | |
Published The Enterprising Spirit | ||
The 2nd Stage | 2010 | Launched Code of Conduct 1000, and launching training for new managers by grade level |
2011 to 2012 | Expanded Code of Conduct 1000 to Group companies in Japan | |
Expanded grade-level training to new employees, third-year employees, and supervisory level employees | ||
Re-established MVCV as the Group Corporate Philosophy | ||
The 3rd Stage | 2013 | Promotion Committee members and workplace trainers revised the system to make it easier to implement in practical terms |
Produced the MVCV Spirit poster | ||
2014 | Began skill enhancement training for trainers (seminar on philosophy and information exchange session) | |
Launched the Workplace Dissemination Working Group to revise the Code of Conduct 1000 and update it | ||
2015 | Revised the English version of MVCV (in preparation for roll-out overseas), and produced the Odyssey video | |
2016 | Launched updated MVCV web page and produced the English version of the Odyssey video | |
2017 | Began MVCV training for overseas Group companies |
Fiscal 2017 Plans and Activity Record
Fujikura has designated the month of October each year as Focus on MVCV Month and provides training in which all employees participate. We have done this to enable employees to naturally base their actions on the Group Corporate Philosophy of MVCV.
In fiscal 2017, there were many cases of success in acting and making value judgements based on MVCV, among Fujikura’s successful experiences. We implemented activities to give employees an even greater depth of understanding of MVCV by showing an educational video in which employees who experienced this success talked about the circumstances at the time. We also began holding workshops for overseas staff to prepare them for the dissemination of MVCV on a global basis.
Fiscal 2017 Plans and Activity Results, and Fiscal 2018 Plans
FY2017 | FY2018 | ||
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Main Activity Theme | Plan | Activity Results | Plan |
Make sure the Group Corporate Philosophy of MVCV takes firm root | 1. Develop the trainers | Implemented philosophy training and information exchange session | 1. Develop the trainers |
2. MVCV training by grade level | Provided training to new employees and second-year employees, for a total of 86 participants | 2. MVCV training by grade level | |
3. MVCV educational activities in which all employees participate | 356 workplaces reported on activities during Focus Month | 3. MVCV educational activities in which all employees participate | |
4. Prepare for roll-out to overseas groups | Provided training to overseas Group companies | 4. Roll out to overseas groups | |
5. Communicate and share information | Updated the MVCV web page | 5. Communicate and share information |