CSR

CSR Report

Fujikura Group CSR Report 2013

[ISO 26000 Core Subject] Community Involvement and Development

CSR Activities at Fujikura Plant in Japan

Head Office and Other Sites in the Fukagawa District

Supporting the organization of a local film festival

As in the previous year, the Fujikura Group supported a local film festival, which was held by the local government and volunteer citizens at the Furuishiba Bunka Center for three days from January 12. Specifically, the Group supported sales of advance tickets and poster advertising, thereby contributing to the preservation and development of local culture as part of its CSR activities.

Venue for the film festival

Local residents waiting for the opening

Support to nature education for children

The Fujikura Group has long been committed to biodiversity conservation and has established the Fujikura-Kiba Millennium Woods as a biotope for living creatures within Fukagawa Gatharia. In the bio-garden, we are continuing to protect wildlife, while enjoying the natural environment with local residents. In fiscal 2012, we used the garden to support nature education for local elementary school students and provide local kindergarten children with an opportunity to dig potatoes.

Nature education for local elementary school students

Local kindergarten children had fun digging potatoes

Greenery at the Millennium Woods

Weekly dispatch of information about the Millennium Woods

On the Fujikura-Kiba Millennium Woods website established as part of the CSR website of Fujikura Ltd., we post a weekly journal to introduce seasonal changes observed in the bio-garden with brief comments and photos.

Bio-garden journal posted within the CSR website

Blood donation activities

As in the previous year, we conducted a blood donation activity in the Fukagawa district on October 17, 2012, in which a lot of employees participated. We conduct this activity twice a year in Fukagawa Gatharia, typically drawing the participation of 80 or more employees each time. The Sakura Plant conducts the activity four times a year, with around 100 employees taking part, and a total of 500 or more employees of the plant donate blood annually. The activity of the plant was introduced by the Japan Red Cross Society in its PR magazine in the section on supporting companies. Other plants of Fujikura Ltd. and Group companies also conduct blood donation activities with the participation of many employees.

Blood donation activities

Plants of Fujikura Ltd. in Japan

Children’s tour of the Sakura Plant

The Sakura Plant invited children to make a tour of the plant and successful applicants visited the plant on August 8 in the middle of their summer vacation. Participating children made a tour of the plant and also attended a science class given by employees. Although it is said that the number of children who are not interested in science is increasing, the children showed great interest in the scientific experiments.

Tour of the plant by children

子供見学会

Organization of a firework festival as a local event

The Sakura Plant held its annual firework festival inviting local residents to attend. About 1,000 fireworks were let off, decorating and illuminating the night sky for all to see. Many people gathering at the venue, clapping their hands and shouting for joy. Local residents seem to look forward to participating in the festival as a local summer event.