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CSR

CSR Report

Fujikura Group CSR Report 2013
[ISO 26000 Core Subject] Organizational Governance

Concept and Intiatives for CSR

Concept and Intiatives for CSR

The Fujikura Group conducts its CSR activities based on its mission statement in the Corporate Philosophy MVCV, which is to help customers create value and contribute to society through its "Tsunagu" technologies. We regard CSR as one of the key pillars of our business activities and are actively implementing measures to fulfill CSR.

Fujikura Group CSR Philosophy

Fujikura Group believes that the corporate social responsibilities the Group should follow are comprised of activities required for sustainable corporate management and activities for the establishment of a sustainable society, based on Fujikura Group's Corporate Philosophy (MVCV).

Fujikura Group believes that the corporate social responsibilities the Group should follow are comprised of activities required for sustainable corporate management and activities for the establishment of a sustainable society, based on Fujikura Group's Corporate Philosophy (MVCV).

Fujikura Group CSR Basic Principles

Fujikura Group aims to serve as a bridge to an affluent future for people, society and the global environment through "Tsunagu" Technologies by becoming a company that serves the anticipated growth and development of society. We have established the following four focus areas to fulfill our social responsibilities in all aspects of our corporate activities so that each and every employees will comply with the relevant laws and regulations of every country or region we operate in as well as international rules and social norms; become aware of his or her own role as a member of society, and act according to good social sense.

【four focus areas】

Fujikura Group Activity Guidelines

Materiality and the related activities

Issues of materiality

The Fujikura Group formulated the Fujikura Group CSR Basic Principles in 2009 and designated the following four items (“four focus areas”) set under the principles as the “issues of materiality” for the Fujikura Group.

Four focus areas

Process leading to the selection of issues of materiality

We designated the aforementioned “four focus areas” as “issues of materiality” based on internal discussions made in reference to the comments and viewpoints offered by a range of stakeholders including experts, customers, advanced companies, business partners, the environment, governments and employees. The Fujikura Group is committed to making its sustainable growth compatible with the creation of a sustainable society through its corporate activities as its CSR, and we at the Group believe that the “four focus areas” will and should continue to be the “issues of materiality” for the Group, even if the social environment surrounding our business changes in the future.

Initiatives related to the issues of materiality

The Fujikura Group has been fostering its CSR initiatives based on the “four focus areas,” which the Group has clarified as the “issues of materiality.” We specified the stakeholders for the four areas and also clarified the relationship between the areas and the core subjects of ISO 26000 after this international standard on social responsibility was issued in 2010. Moreover, we conducted a materiality matrix analysis to select specific “areas of activity” and examine them from the viewpoint of stakeholders (“interest of stakeholders” - external factor) and in consideration of the impact of the areas on our business management (“degree of impact on the business” - internal factor). Further, we incorporated the opinions given by third-party experts and our stakeholders in setting the CSR goal in the 2015 Mid-Term Business Plan, formulating the priority CSR measures to achieve the goals, and in selecting the annual targets for the achievement of the medium-term goal. We have thus implemented initiatives related to “issues of materiality” one by one and we report on their progress and results in our CSR report.

Materiality matrix

Relationship with the issues of materiality

In the following table, we show the relationship of the “four focus areas,” which are the “issues of materiality” for the Group, to the “areas of activity” for the fulfillment of CSR, the targeted stakeholders and with the ISO 26000 international standard on social responsibility.

Four focus areas Core subjects of ISO 26000 Areas of activity Priority measures (medium-term/annual) Major stakeholders
1. Sincere corporate activity 1 Organizational governance Corporate philosophyCSR
CSR management
Information disclosure and communication
Compliance
(1)
(2)(3)(4)(5)
(6)(7)
Investors
Shareholders
Customers
Business partners
The environment and governments
Employees
Local communities
5 Fair operating practices Risk management
Business continuity plan (BCP)
Procurement activities
(19)
(18)
(20)
2. Concern for environment 4 The environment Fujikura Environmental Action Guidelines, Version 4 (2011-2015) (15)(17)
(16)
3. Respect for human beings 2 Human rights Provision of safe and healthy work environments (8)(9)
3 Labour practices Diversity (provision of equal opportunities) (10)(11)
Employment of diverse human resources (12)
Work-life balance (13)(14)
4. Harmony with society 6 Consumer issues Quality management and quality assurance (21)
7 Community involvement and development Enhancement of cooperation with local communities (22)(23)
Social contribution activities (24)(25)

Formulation of the new Fujikura Group priority CSR measures

The Fujikura Group set the Fujikura Group CSR Basic Principles in 2009 and designated the following “four focus areas” set under the principles as “issues of materiality” for the Group: 1. Sincere corporate activities; 2. Concern for environment; 3. Respect for human beings; and 4. In harmony with society.
Based on the “issues of materiality,” we have implemented a range of CSR measures under the leadership of the supervising departments, including the priority CSR measures set for the Group. In fiscal 2012, we formulated and launched the new Fujikura Group priority CSR measures (25 items), following the completion of the three-year measures (25 items set in fiscal 2009) in fiscal 2011. We set the new 25 items according to the following process. First, we set our medium-term CSR goal in the 2015 Mid-Term Business Plan, which is to become a company that is truly advanced in terms of CSR. Then we conducted “materiality matrix” analysis to select the “areas of activity” by making predictions about our stakeholders’ interest in the areas (external factors) and the degree of the impact of the areas on our business management (internal factors). We also incorporated the opinions of third-party experts and our stakeholders in setting the new 25 items of the priority CSR measures.

Areas of activity Priority CSR measures (2012-2015)
Corporate philosophy (1)Implementation of the Corporate Philosophy MVCV
CSR management (2)Enhancement of the CSR-related campaigns
(3)Organization of a stakeholder dialogue meeting
(4)Third-party opinion in the CSR report
(5)Use of ISO 26000 
Information disclosure and communication (6)Promotion of the disclosure of CSR information
(7)Enhancement of external communications
Provision of safe and healthy work environments (8)Steady implementation and spread of OSHMS across the Group
(9)Mental healthcare system
Diversity (10)Personnel management of global human resources
(11)Employment of more people with disabilities
Employment of diverse human resources (12)Percentage of female managers
Work-life balance (13)Steady use of the parental leave system by men (on an unconsolidated basis)
(14)Examination of various working styles
Initiatives to reduce environmental impacts (15)-(17)Fujikura Environmental Management Guidelines, Version 4
Risk management (18)Enhancement and expansion of BCP to BCM
(19)Examination of information security management
Procurement activities (CSR measures by suppliers) (20)CSR-oriented supply chain management
Quality management and quality assurance (21)Increase in customer satisfaction (CS)
Enhancement of cooperation with local communities (22)Enhancement of cooperation with local communities
(23)Support to employees working as volunteers
Social contribution activities (24)Formulation of the basic policies on social contribution
(25)Expansion of the Fujikura Gakuen Support Group activity

Fujikura Group’s priority CSR measures and initiatives and evaluation of the results

The Fujikura Group aims to become a company advanced in CSR, and its CSR goal has accordingly been set to be attained by the end of fiscal 2015. In order to achieve this goal, we set 25 items within the priority CSR measures along with annual targets to be achieved through a PDCA cycle.
In fiscal 2012, we conducted activities designed to achieve the annual targets under the leadership of the supervising departments. The results and evaluation of the activities are shown in the following table.

[Evaluation]○:Attained as planned △:Attained later than planned X:Not attained

Fiscal 2012 Fiscal 2013
Core subjects of ISO 26000 Areas of activity Priority measures Annual targets Activity results Evaluation Plans
1.Organizational governance Corporate philosophy (1)Implementation of the Corporate Philosophy MVCV 1.Stratified training
2“1,000 exemplary actions” campaign
3.Survey on the MVCV activities
- Provided employee training
- Organized a related competition
- Awarded commendations to excellent workplaces
- Foster the MVCV implementation activities
CSR management (2)Enhancement of the CSR-related campaigns 1. Number of CSR campaigns: 15
2. Frequency of information dispatches to employees: 100 times
3. Frequency of publication of the newsletter CSR World: 12 times
- Number of campaigns implemented: 21
- Information dispatches via the intranet: 106 times
- Dispatch of the newsletter to domestic and overseas bases: 12 times
- Add a new campaign
(3)Organization of a stakeholder dialogue meeting 1. Organization of a stakeholder dialogue meeting - Organized a stakeholder dialogue under the theme, “Meeting Expectations for Environmental Management” (on Dec. 11, 2012) - Organize a stakeholder dialogue session
(4)Third-party opinion in the CSR report 1. Frequency of the third-party opinion review and case studies: 5 times - Case studies: 5 times - Review the third-party opinion given in the CSR report
(5)Use of ISO 26000  1. Adoption as categorization criteria for the CSR report
2. Examination of the creation of an ISO 26000 comparison table
- Adopted the standard as the categorization criteria for the CSR report and website
- Created and included the comparison table in the CSR report
- Analyze cases in reference to ISO 26000
Information disclosure and communication (6)Promotion of the disclosure of CSR information 1.Improvement of the online CSR report
2. Improvement of the external CSR website
- Published the online CSR report (150 pages; Japanese and English versions)
- Totally revised and improved the external CSR website
- Improve the external CSR website
- Improve the online CSR report
(7)Enhancement of external communications 1. Responses to stakeholders
2. Frequency of the dispatch of information about the Millennium Woods to local communities: 50 times
・- Provided school students with nature /potato harvesting learning opportunities
- Dispatch of information on the Millenniums Woods: 68 times  
- Hold a dialogue meeting
- Make responses to the recommendations
2.Human rights
3.Labour practices
Provision of safe and healthy work environments (8)Steady implementation and promotion of the occupational safety and health management system (OSHMS) within the Group 1. Steady implementation and promotion of OSHMS across the Group - Provided briefings to safety managers at the Group safety meeting - Foster OSHMS across the Group
(9)Mental healthcare system 1. Implementation and analysis of the results of a mental stress check
2. Implementation of a mental stress tolerance test and individual interviews
- Conducted a mental stress check for all employees
- Conducted a mental stress tolerance test for targeted employees and fed back the results to their managers
- Create an action plan
- Continue to conduct the stress check
- Provide educational training
Diversity (provision of equal opportunities) (10)Personnel management of global human resources 1. Examination of the personnel treatment system
2. Selection of candidates and the examination and provision of collective training
3. Creation of guidelines on international transfers
- Continued examination
- Selected candidates and formulated a training plan
- Revised the rules on employees dispatched overseas
- Establish a personnel management system for global human resources
(11)Employment of more people with disabilities 1. Continuous employment to increase the rate to 1.8% or more
2. Further employment by Group companies in Japan

- Participated in the joint employment event but employed none
-The rate was 1.82% as of the end of March; employed one person with a severe disability
- Expand the employment of people with disabilities
- Improve the work environment
Employment of diverse human resources (12)Percentage of female managers 1. Survey on the rate of female managers across the Group
2. Increase in the unconsolidated rate and continuation of employment activities
- Continued examination
- Employed four women as planning experts
- Promoted one woman to a business expert
- Further increase the rate of female managers
Work-life balance (13)Steady use of the parental leave system by men (on an unconsolidated basis) 1. Continuation of activities to encourage the use of the system - No men took parental leave
- Continued and enhanced the activity jointly with the labor union
- Foster the steady use of the parental leave system by men
(14)Examination of various working styles 1. Analysis of the results of the survey on working styles
2. Examination of feasibility and effectiveness
- Examined working styles based on analysis of the survey results
- Held an examination meeting with the labor union
- Examine a range of working styles
4.The environment Initiatives to reduce environmental impacts (15)~(17As described in environmental section of the Fujikura Environmental Management Action Guidelines, Ver. 4 (2011-2015)
5.Fair operating practices Risk managementBusiness continuity plan (BCP) (18)Enhancement and expansion of BCP to BCM 1. Enhancement of the business departments’ BCPs and update of educational materials
2. Maintenance of the administrative departments’ BCM systems
- Revised BCPs by type and provided training
- Conducted a drill for the Group disaster response headquarters
- Provide educational training, examine BCPs, and create more BCPs by type and by base
(19)Examination of information security management (based on the ISMS) 1. Survey on the situation and details of the ISMS
2. Analysis of the gaps and examination of the introduction
- Surveyed the acquisition of ISMS certification by other companies
- Identified the ISMS implementation items
- Made a summary on the ISMS certification period, costs and related gaps
- Examine information security management (based on the ISMS)
Procurement activities (CSR measures by suppliers) (20)CSR-oriented supply chain management 1. Education on the Group’s procurement policies - Provided Group companies and business partners with education sessions - Foster CSR-oriented supply chain management
6.Consumer issues Quality management and quality assurance (21)Increase in customer satisfaction (CS) 1. Creation and sharing of software for the management of quality information for customers - Began using the software in May 2012
- Created the manual and held a briefing session
- Improve CS
7.Community involvement and development Enhancement of cooperation with local communities (22)Enhancement of cooperation with local communities 1. Reponses to local stakeholders
2. Cooperation with local stakeholders
- Supported the organization of a local cinema festival
- Supported the preservation of local cultural assets
- Enhance cooperation with local communities
(23)Support to employees working as volunteers 1. Support to volunteer activities conducted by employees - Opened the Ikimono Wonderland website
- Supported employees with disabilities in sport activities
- Donated Japanese children’s books to victims of the flooding in Thailand
- Support employees working as volunteers
Social contribution activities (24)Formulation of the basic policies on social contribution 1. Examination of the basic policies on social contribution - Surveyed and analyzed related policies implemented by other companies - Formulate basic policies on social contribution
(25)Expansion of the Fujikura Gakuen Support Group activity 1. Enlightenment activities
2. Fundraising campaigns

- Conducted volunteer activities with the participation of new employees
- Implemented two campaigns to foster participation in the Support Group
- Held two fairs to sell Fujikura Gakuen goods
- Expand the activities of the Fujikura Gakuen Support Group

Self-evaluation of the activities conducted in line with the priority CSR measures in fiscal 2012

The Fujikura Group made a self-evaluation of the activities conducted in line with the 25 items of the priority CSR measures in fiscal 2012, and the results are shown in the table above and in the table in “The Environment” section. For all CSR activities conducted in fiscal 2012, we evaluated them to be “mostly attained as planned,” though there was room for improvement regarding the activities, which were conducted in the first year of the four-year plan up to fiscal 2015. In fiscal 2013, we will further enhance our CSR activities to achieve all the annual targets, including the targets unattained in fiscal 2012, for which we have already identified the challenges that need to be met. Also in the next fiscal year, we will continue to raise the CSR awareness throughout the entire Group.

Self-evaluation method

Across the Fujikura Group, the administrative departments, such as the personnel, general affairs and environment- and quality assurance-related departments, supervise the implementation of the priority CSR measures. In line with the measures, specific activities are conducted based on the CSR goal set in the 2015 Mid-Term Business Plan and on the annual targets to be achieved for the attainment of the goal. We disclose the self-evaluation results of the activities in the CSR report. We ensure the integrity of the self-evaluation by taking the following steps: (1) supervising departments implement a four-grade self-evaluation for each item of the priority CSR measures; (2) a four-grade “peer evaluation” is made by each of the 20 members of the CSR Committee; and (3) comprehensive analysis of the evaluations is undertaken by the 21 parties, and the final evaluation of the analysis results by the director in charge.

Promotion of CSR activities

At the Fujikura Group, the CSR Committee takes the leadership in fostering CSR-oriented management under the in-house company system. Under the four in-house companies, the business/sales bases and domestic and overseas subsidiaries of Fujikura Ltd. foster activities to fulfill their corporate responsibilities in cooperation with local communities in each country and region.

We also foster the sharing of CSR-related information by Group employees through the CSR website on the intranet and the internal CSR newsletter, CSR World (published in Japanese, English and other languages), aiming to encourage them to conduct CSR activities in their countries and regions on an equally high level. Through these activities, the Fujikura Group will be able to contribute to the creation of a society that is friendly to both people and the environment and “become a corporate group that is appreciated by customers and highly evaluated by society.”

CSR website

We dispatch information to employees twice a week and more than 100 times a year via the CSR website on the intranet. This site provides information on the range of CSR campaigns, biodiversity conservation initiatives and local community activities conducted by the Fujikura Group, and has already attracted more than 60,000 hits per year.

CSR newsletter “CSR World”

Since July 2011, this monthly newsletter has been sent to employees working at all business sites and manufacturing facilities of Fujikura Ltd. and to about 70 Group companies in Japan and abroad for the promotion of CSR activities across the Group. The newsletter is issued in Japanese and English and is also translated into Thai, Spanish, Chinese and other languages used at overseas Group companies.

CSR World

Generic names for the Group's CSR activities

The Fujikura Group is conducting a range of CSR activities including environmental and social contribution activities, and some of these activities are conducted with the participation of not only employees but also their families, including children and retirees of the Group. In the past we did not have any generic names for the CSR activities, and there was no uniformity in the activities conducted by the Group. In the first stakeholder dialogue held in December 2012, one stakeholder suggested that the Fujikura Group foster the activities conducted with the participation of employees, their families, retirees of the Group and local residents through the branding of the activities. In response to this suggestion, the CSR Committee decided to give generic names to each type of activity conducted by the Group. Various name proposals were submitted by the members of the committee and other parties. The committee eventually settled on the following three names.

1. Generic name for environment-related activities: Green & Clean Team Fujikura

2. Generic name for social contribution activities: “Tsunagu” Team Fujikura for People and Society

3. Generic name for conventional corporate environmental activities: Global Fujikura Save the Earth Activity