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CSR Report

Fujikura Group CSR Report 2013
[ISO 26000 Core Subject] The Environment

Biodiversity

Initiatives for Biodiversity

The Fujikura Group aims to become a corporate group that is friendly to both people and the global environment. As a means to attain this goal, we have established and begun to apply the Group's guidelines on biodiversity conservation this fiscal year. Biodiversity refers to the diversity of ecosystems, species and genes. All creatures on Earth are directly or indirectly connected with and supported by each other based on biodiversity, which brings about many blessings such as rich ecosystems, and also supports our lives and daily living. Each and every employee of the Group is expected to be keenly aware of this fact and to conduct their business operations in line with the Group's guidelines on biodiversity conservation.

The Fujikura Group's guidelines on biodiversity conservation

The Fujikura Group's commitment to biodiversity conservation

Surveys on living creatures

The Fujikura-Kiba Millennium Woods, which we opened in Kiba, Koto-ku, Tokyo in November 2010, is full of living creatures. We began conducting surveys on the creatures concurrently with the opening of the bio-garden. Specifically in the garden, we annually conduct biological research on the following eight items: (1) seasonal flowers; (2) grass and trees; (3) fruit; (4) birds in the bio-garden; (6) insects in the bio-garden; (6) fish; (7) waterweed; and (8) alien plants. As of May 2013, we have registered a total of 243 species as living creatures found in the garden.

【Living creatures found in the garden】

(1) Seasonal flowers: 95 species
[Breakdown]
Spring flowers: 48
Summer flowers: 36
Fall flowers: 10
Winter flowers: 1
(2) Grass and trees: 43 species
(3) Fruit: 29 species
(4) Birds in the bio-garden: 18 species
(5) Insects in the bio-garden: 33 species
(6) Fish: 10 species
(7) Waterweed: 6 species
(8) Alien plants: 9 species
(As of May 2013)

Surveys on living creatures

In fiscal 2013, based on the Fujikura Group’s guidelines on biodiversity conservation, similar surveys on living creatures started at other sites of Fujikura Ltd.

Newsletters and supporters of the Fujikura-Kiba Millennium Woods

In November 2010, we opened the Fujikura-Kiba Millennium Woods in the center of Tokyo, an area where few places exist in which people can enjoy nature. For this bio-garden, the Fujikura Group CSR Committee carried out in-house recruitment of "supporters," whose role would be to help protect and develop the garden. To employees selected as supporters from among the many applicants, we regularly send the garden's seasonal newsletter.

Developing a website for children with the participation of employees as volunteers

Fujikura Ltd. developed a website for children named “Ikimono Wonderland,” for which employees were asked to work as volunteers. This website is designed to communicate the wonder and greatness of wildlife to children, instead of providing them with an online picture book on living creatures.

the Ikimono Wonderland website for children

Launch of the Ikimono Wonderland website for children

We launched the Ikimono Wonderland website for children as part of our external website on the Fujikura-Kiba Millennium Woods. In this new website created by volunteer employees, we will communicate the wonder and greatness of wildlife as much as possible to first to third graders at elementary school and to their parents. We hope that children who view the Ikimono Wonderland and Millennium Woods websites will grow up to be adults who can protect the global environment and endangered species.

Ikimono Wonderland

Bio-garden "Fujikura-Kiba Millennium Woods"

Creating an oasis in the center of Tokyo "Fujikura-Kiba Millennium Woods"

Fujikura-Kiba Millennium Woods is a biotope garden (bio-garden) located adjacent to the head office of Fujikura Ltd in November 2010. We created this nature-rich garden for local communities in response to requests for greening that were made to us by local schools and local inhabitants and after receiving special support from local administrative agencies. The bio-garden extends over 2,200 square meters and consists of two ponds connected by a brook, a floating island, and a promenade. It is designed to reproduce a part of the rich forest that existed on the Musashino Terrace several hundred years ago. We named the garden the "Fujikura-Kiba Millennium Woods" in an effort to protect this natural reproduction long into the future in cooperation with local inhabitants.

【Opening hours】 7:00 a.m. to 6:00 p.m. during April to September
7:00 a.m. to 5:00 p.m. during October to March
*No entry fees
【Location】 Inside Fukagawa Gatharia (1-5-1 Kiba, Koto-ku, Tokyo)
【Website】 http://www.forest1000.fujikura.jp/ (only in Japanese)

Fujikura-Kiba Millennium Woods

Fujikura-Kiba Millennium Woods明

Fujikura-Kiba Millennium Woods

Panel exhibition to introduce creatures living in the bio-garden

Fujikura Ltd. held a panel exhibition on the Fujikura-Kiba Millennium Woods, displaying photos of creatures living in the bio-garden and explanations on biotopes, in the head office lobby. Many of those who stopped to look at the panels were surprised at the number of creatures who called the Millennium Woods their home. Some were even surprised at that degree of diversity in the center of Tokyo.

Photos of the living creatures caught the attraction of the crowds

Photos of the living creatures caught the attraction of the crowds

Explanations on biotopes have viewers something to think about

Explanations on biotopes have viewers something to think about

Seminar on biotopes

We held our first seminar on biotopes in the Fujikura-Kiba Millennium Woods on Sunday, May 26, 2013. It was a perfect sunny like in early summer, and a soft wind blew through the trees in the bio-garden. During the seminar, employees who had volunteered to study and research the Millennium Woods provided explanations to about 70 participants, including employees, their families and local residents. Participants ‘comments included the following: “I now understand that this is not a park but a biotope,” and “It is wonderful for the company to have made efforts to reproduce nature of several hundred years ago here in this bio-garden.”

Entrance to the venue

Entrance to the venue

Display panels were tilted so that children could also read the explanations.

Display panels were tilted so that children could also read the explanations.

An employee and their spouse participated in the seminar.

An employee and their spouse participated in the seminar.