Fujikura Group CSR Promotion of CSR Activities Fujikura Group CSR Promotion Activities Dialogue with CSR experts Every year, Fujikura implements dialogues with the goal of getting opinions from stake holders and intellectuals about topics we should tackle. Fujikura also puts those opinions into action with business activities. This year was the 5th such dialogue with the theme of "Fujikura group efforts to revolutionize work methods," and Fujikura invited Professor Hiroki Sato of Chuo University, an expert in human resources. Fujikura held a broad employee dialogue with administrators, line managers, and even managers attending. Date: February 23rd, 2017. (Thurs.) Location: Fujikura Head Office Meeting Room Expert: Chuo University strategic management studies professor, Hiroki Sato [Major Opinions] In order to prevent overtime being focused on competent workers, both employee training and raising performance levels for all employees are important. Departments with a lot of overtime can encourage thinking about the week's work using pre-set days to return home on time as a step. The first assignment is important for new employees and they should be assigned to managers who see their potential and train them accordingly. Diversity administration recognizes various values. Driven employees are not bad, but exclusively recognizing employees who are driven is not good. CSR Homepage The Fujikura Group CSR committee actively updates CSR information on the employee intranet. There were 100 posts in FY2016 and the page was accessed roughly 60 thousand times that year. CSR World (CSR information paper) We publish a CSR information paper for employees of manufacturing workplaces and global group employees every month. 12 times a year, a Japanese and English version are made and sent to 70 production bases globally. CSV Considerations Thinking on CSV What is CSV? Recently, there is much focus from CSR experts and institutional investment firms on CSV (Creating Shared Value), a new concept for business administration. CSV is defined as a business using its main business for activities that can net increase valuation by society (social problem solving), and economic value (profit). The activities are for increasing societal value and the company's profit at the same time by not only responding to requests from outside, but also choosing themes internally dealing with the company's own business. The Fujikura group continued business activities for social problem solving, but FY2017 was the "Fujikura CSV First Year," the year we started seriously thinking about CSV. Fujikura CSV Efforts for Environmentally Friendly Products The worsening of the environment is an urgent societal problem. The Fujikura group implemented an environmental analysis for product ratings based on the product's environmentally considered life cycle in the stages of plan, action, and design. This is an effort to increase environmental performance. Support for Developing Countries Grants to 4 Myanmar Industrial Universities After the building of the Myanmar office in 2013, the Fujikura group created the joint venture, Barons & Fujikura EPC Co., Ltd. (BFE below) with Barons Machinery & Engineering Co., Ltd. in 2015, and contributed to the development of Myanmar's electric and communications infrastructure. Since then, BFE has engaged not only in its main business of electric transmission networks, electric transmission and transformation networks, and communication network installations. It has also contributed to the nation of Myanmar by implementing training of Myanmar's 160 power distribution network engineers, prioritizing training for safe power distribution work. With the goal of strengthening support of Myanmar's development, starting in 2015 we visited industrial universities and related ministries and agencies, assessed their needs, and established the "Fujikura Scholarship System," as well as donating "Fujikura Technical Report" issues. The Fujikura group will continue to make our best efforts to contribute to the development of Myanmar. CSV Efforts Implementation of the Dialogue, "Thinking About Fujikura's CSV" At the Fujikura group's CSR action committee, the working team's regular meeting, a dialogue about "What is Fujikura's CSV?" was held. There were many opinions from committee members such as "it is necessary to think about CSV suitable to Fujikura" and "we should consider what we can do about social problems." We will promote Fujikura's CSV even further while reassessing social problems by using these opinions in dialogues with CSV experts.
