We have been raising awareness of the Corporate Philosophy MVCV among individual employees, and in 2010, five years after the establishment of the philosophy, we launched a new activity to foster "1,000 exemplary actions," thereby improving the behavior of individual employees and the entire Group and boosting reform of our corporate culture. Moreover, in fiscal 2011, in order to enhance a Group management approach and realize efficient operation as a group, we began to refer to the Corporate Philosophy MVCV as "The Group Corporate Philosophy MVCV" so that all Group employees can share the philosophy. In FY2012, we began activities to make Fujikura Group Management Philosophy MVCV practical, making it one of the important training themes of Fujikura Academy's stratified employee training. Starting in FY2013, we began initiating a new "Workplace Penetration Association" to adapt to environmental changes and to further develop, and started initiating measures to promote MVCV penetration throughout the Fujikura Group. In FY2016, the group conducted 4 different level-based workshops ranging from new hires to regular-positioned workers. A total of 221 employees attended. Additionally, the group conducted principals training (2 days) for a total of 45 workplace preachers, who act as leaders in fostering MVCV.