CSR Integrated Report (HTML)
Editorial Policy
Message from the President
Feature Article
Third Stakeholder Dialogue
Organizational Governance
Fair Operating Practices
The Environment
Consumer Issues
Human Rights and Labour Practices
Community Involvement and Development
Third-Party Opinion/Response to the Third-Party Opinion
Data Collection


CSR Integrated Report

Fujikura Group CSR Integrated Report 2015
[ISO 26000 Core Subject] Community Involvement and Development

Social Contribution Activities

The Fujikura Group's Concept of Social Contribution Activities

The Fujikura Group's concept of social contribution activities is based on the Fujikura Group Corporate Philosophy MVCV (Mission, Vision, Core Values), which is to help customers create value and contribute to society through its "Tsunagu" technologies, as well as based on a statement in our CSR Basic Principles, which says, "each and every employees will . . . become aware of his or her own role as a member of society, and act according to good social sense. We are carrying out social contribution activities in accordance with our CSR Basic Principles, setting forth the concept that "we make social contribution actively, respecting the cultures and customs of the various countries and regions we operate in."

Our social contribution activities began in 1919 when Harukichi Nakauchi, a former auditor of the Company, established an institution for the mentally disabled, Fujikura Gakuen, with his own funds. Since then, we, both as a company and as individuals, have supported the institution. In the same regard, as times change, we as a company have considered how we should become involved with society and have taken actions accordingly up until the present day. We have contributed to society for over 90 years since Fujikura Gakuen's founding. Recognizing that our support for Fujikura Gakuen is the starting point of our Group's social contribution activities, we are committed to continuing our support of the institution.

In fiscal 2014 the Fukujira Group participated in a total of about 350 social contribution activities. Some of these are introduced below:

Formulation of the Fujikura Group's basic policy on social contribution

The Fujikura Group's social contribution activities began in 1919, when Harukichi Nakauchi, a former auditor of Fujikura Ltd. established with his own money an institution for the mentally disabled, Fujikura Gakuen. Since then members of the Fujikura Group have been conducting a range of social contribution activities, not limited to giving support to Fujikura Gakuen, inheriting the spirit of service from their predecessors as a sort of "corporate DNA." Moreover, we have the following basic policy on social contribution formulated by the Fujikura Group CSR Committee. The basic policy helps us conduct social contribution and other activities proactively in cooperation with local communities.

Fujikura Group Basic Principles on Social Contribution

In line with its corporate philosophy and in response to the needs and expectations of society, the Fujikura Group will proactively conduct social contribution activities for the creation of a better society where people can lead more fulfilling lives.

Quantification of the Group's CSR activities (contribution to society and local communities)

Based on five year's experience of CSR activities, the Fujikura Group began to quantify all these activities in an easy-to-understand manner and disclose the numerical data to society and stakeholders. The following shows the numerical data about the fiscal 2014 activities conducted by 59 major Group companies to contribute to society and local communities. (For the specific names of the 48 companies, please refer to "5-4 Promotion of CSR Activities.")

History of Fujikura's Social Contribution

Since the beginning of the construction of a plant in Kiba, Tokyo in 1919, Fujikura has conducted its business operations in harmony with local communities for more than 90 years, and in November 2010, concurrently with the completion of the project to redevelop the former site of the Fukagawa Plant, we opened the Fujikura-Kiba Millennium Woods as a space suitable for the waterfront Kiba district. We created this biotope/garden as part of our efforts to conserve biodiversity and enhance our ties with local communities.

The history of Fujikura dates back to 1885. Over the long years since then, including the period when the business foundation was established, employees of Fujikura have been committed to serving customers in a sincere manner and doing business in harmony with society as part of their corporate culture. Even now, amid the globalization of the Fujikura Group's business, we have retained this corporate culture and are committed to keeping harmony with local people and contributing to local communities in each country and region we operate in.

In the following, we will introduce how the Fujikura Group has conducted social contribution activities for more than 120 years, including social contributions made by our predecessors as individuals, such as the establishment of Fujikura Gakuen.

Year Contribution
1916 Kenzo Okada (former managing director) began providing financial support to education as an individual benefactor.
1919 Harukichi Nakauchi (younger brother of the founder and former auditor) established Fujikura Gakuen in Oshima.
1929 Tomekichi Matsumoto (the first president) donated a building for the new clinic opened by St. Barbana Mission at Kusatsu for people suffering Hansen's disease.
1935 Tomekichi Matsumoto (the first president) donated all 530 volumes of Gunsho Ruijyu written by Hokiichi Hanawa for the launch of Ninomiya Bunko (present Tochigi Prefectural Library).
1936 Tomekichi Matsumoto (the first president) made a monetary donation to RIKEN to support its research activities.
1938 Tomekichi Matsumoto (the first president) donated a meteorological station to Izu Oshima.
1939 Tomekichi Matsumoto and Fujikura Group companies established the research foundation named "Fujikura Kenkyusho" (present Fujikura Foundation) to conduct and support R&D.
1965 Restarted the education support activity launched before the Second World War via Fujikura Ikueikai.
2010 Established the Fujikura-Kiba Millennium Woods for local communities and biodiversity conservation

Key Activities

Fujikura Gakuen, the starting point for our social contribution activities

Fujikura Gakuen was founded on June 7, 1919 by Harukichi Nakauchi, younger brother of the founder of Fujikura and former auditor of the Company. He donated 230,000 yen (equivalent to about two billion yen today) from his own funds to construct this school for the mentally disabled on land extending over about 132,000 m2 in Izu Oshima. He also donated this land and the facilities necessary for the foundation of the school. This year the school celebrates its 94st anniversary, thanks to the long-lasting support of its employees. To be sure, the history of the Fujikura Group's social contribution activities started from the foundation of Fujikura Gakuen.

Harukichi Nakauchi

Harukichi Nakauchi, founder of Fujikura Gakuen

Fujikura Gakuen (social welfare corporation)

Establishment June 7, 1919
President Hitoko Kawada
Welfare services Provided through Oshima Fujikura Gakuen and Tama Fujikura Gakuen
Number of people receiving About 130 in total

Oshima Fujikura Gakuen

Oshima Fujikura Gakuen

Sale of Fujikura Gakuen goods

In June and December, which are designated as the campaign months to increase the number of participants in the Fujikura Gakuen Support Group, we have been holding fairs to sell Fujikura Gakuen goods. In the fairs held in the third year of the activity, we sold madeleine cakes, cookies, pound cakes and other sweets made at Fuji Cafe in Izu Oshima, which is a facility operated by Fujikura Gakuen to support the independence of students with disabilities. We also collected donations to Fujikura Gakuen at the fairs.

Sale of Fujikura Gakuen goods

Volunteer activities for a day at Fujikura Gakuen

All newly hired employees conducted volunteer activities for a day at Fujikura Gakuen. Through this experience, they learned the excellent traditions that our predecessors have maintained for over 90 years.

Installing vending machines to give support to Fujikura Gakuen

As a means to support Fujikura Gakuen, Fujikura Ltd. installed special vending machines at its head office and other sites. Fujikura Gakuen is a facility for people with mental disabilities and is a starting point of the Fujikura Group's social contribution activities. It is indicated on each of the vending machines in large letters that the Fujikura Group supports Fujikura Gakuen, and as printed also on each machine with an illustration, part of sales from the machines is donated to Fujikura Gakuen. Employees can thus make a donation to the facility by buying a drink from the machines, which were made and installed thanks to cooperation from POKKA SAPPORO Food & Beverage Ltd., a Sapporo Group company.

Support to the Fujikura Foundation

The Fujikura Group supports the activities of the Fujikura Foundation, which gives financial assistance to researchers in the field of science and technology. This public interest incorporated association was initially launched as a research foundation (Fujikura Kenkyusho) by the second president Arata Matsumoto, being funded by the first president Tomekichi Matsumoto (100,000 yen) and by Fujikura Insulated Wire &Cable Ltd. (present Fujikura Ltd.) and Fujikura Kogyo (present Fujikura Rubber Ltd. and Fujikura Kasei Co., Ltd.) (1.1 million yen in total). The research foundation was opened in Yono City, Saitama Prefecture and then relocated to Sendagaya and then to Samezu. At the facility, research was conducted focusing on polymers.

Subsequently the name of the foundation was changed to "Shinsei Shigen Kyokai" in 1946 and the main activity of the foundation was changed to give financial assistance to researchers and engineers. Since then Fujikura has been contributing to society by supporting the activities of this foundation. The foundation became a public interest incorporated association on April 1, 2011 and changed its name from Shinsei Shigen Kyokai to the Fujikura Foundation on November 1, 2012.

Participation in TABLE FOR TWO

TABLE FOR TWO (TFT) is a social contribution activity initiated in Japan by the NPO named TABLE FOR TWO International with a view to reducing the imbalance between developing countries facing the problems of starvation and malnutrition, and developed countries suffering the problems of obesity and lifestyle-related diseases. When employees buy a healthy lunch meal provided under the TFT program, 20 yen will be donated through the TFT secretariat to developing countries to provide local children with school lunches. It is said that a lunch can be offered to a school child at the cost of 20 yen, and so employees can donate a meal to a child every time they buy a meal for themselves under the program.

Support for areas afflicted by the Great East Japan Earthquake

Support for areas afflicted by the Great East Japan Earthquake

March 11, 2015 marked the passage of four years since the Great East Japan Earthquake. We still keep the memory of the disaster alive deep in our thoughts and are strongly committed to communicating what we experienced at that time to younger generations.

Areas afflicted by the disaster have gradually been recovering from the damage, but still face a range of problems. We will continue to help people in Tohoku overcome the difficulties they face.

Volunteer activity in Minamisoma

For two days in November 2014, we participated in a volunteer tour held by the Tokyo Chamber of Commerce and Industry to conduct support activities in Minamisoma City, Fukushima Prefecture, which is located to the north of the "difficult-to-return zone" that was set as a result of the Fukushima Daiichi Nuclear Station accident. Specifically, 31 employees, half of whom were in their 20s and four of whom were women, removed weeds, trimmed trees, disposed of waste, and disassembled greenhouses to help the city's citizens, including its farmers. 

The Group's support for the recovery of tourism in afflicted areas

Assessing the damage to Aizu in Fukushima caused by harmful rumors

In February 2015, we visited Fukushima to examine the damage caused by harmful rumors associated with the nuclear accident, which hindered local recovery from the earthquake and tsunami. We were also briefed on the specific damage caused by the rumors at the Aizuwakamatsu and Kitakata chambers of commerce and industry.

Campaign to increase the number of tourists to Fukushima

Campaign to increase the number of tourists to Fukushima
Campaign to increase the number of tourists to Fukushima

Fukushima Prefecture is implementing a campaign for the recovery of local tourism. Wishing to support this campaign and help the prefecture break free of harmful rumors, the Fujikura Group also started a campaign to encourage employees to visit Fukushima. In this campaign, the Group introduces its employees to the seasonal beauty and wonderful features of Fukushima. We sincerely hope that people living in afflicted areas in Tohoku will restore and enrich their lives, for which we will continue to provide support.

Millennium Woods and local communities

The Fujikura-Kiba Millennium Woods opened adjacent to the head office of Fujikura Ltd. in Kiba, Tokyo in November 2010, in response to requests from local schools and citizens who wanted more greenery in the area. This natural space serves as a biotope/garden for local communities.

Through its use in providing educational material to local kindergarten and elementary school children, the Millennium Woods is becoming an integral part of local communities. It is also included among the recommended spots to visit in a sightseeing tour held by Koto City.

Providing open access to the head office facilities in a municipal historic site tour

Koto City in Tokyo, the location of the head office of Fujikura Ltd., used to be a city of waterways. In the Edo period, people frequently used boats to travel within the city, which contained a network of canals. Recently, we provided open access to the head office facilities after receiving a request from the tourist bureau of Koto City. Specifically, the city wanted to include the Namiyoke-ishi stone from the Edo Genroku period, which is displayed in the carriage entrance to the head office, and the Fujikura-Kiba Millennium Woods among the historical sites to be visited in a walking tour held by the City.

Participants in the tour commented, "I live near here but this is the first time I've visited the place. I would like to visit the biotope again during the cool season," "Fujikura's stone and nature in the biotope were impressive," and "I will revisit the biotope and look around at my leisure."

Support to sports activities

As an activity for community involvement and development, the Fujikura Group supports local motor sports, participates in the organizations established to popularize motor sports, and supports city marathons held by citizens' motor sports associations.

Pro bono activities

Fujikura Ltd. voluntarily conducts pro bono activities through the use of its business expertise and skills.

Specifically, the Sakura Plant gave a lecture on metal materials to third graders from a local high school who were interested in science. Also, in China, Fujikura (China) Co., Ltd. dispatched lecturers to technical schools in Tianjin and Guangzhou who taught students how to handle optical fiber fusion splicers and briefed them on related technologies.