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CSR Integrated Report

Fujikura Group CSR Integrated Report 2014
[ISO 26000 Core Subject] Organizational Governance

"Third 60 years of Leadership" and Corporate Philosophy MVCV

Fujikura Group Corporate Philosophy (MVCV)

We have been raising awareness of the Corporate Philosophy MVCV among individual employees, and in 2010, five years after the establishment of the philosophy, we launched a new activity to foster "1,000 exemplary actions," thereby improving the behavior of individual employees and the entire Group and boosting reform of our corporate culture. Moreover, in fiscal 2011, in order to enhance a Group management approach and realize efficient operation as a group, we began to refer to the Corporate Philosophy MVCV as "The Group Corporate Philosophy MVCV" so that all Group employees can share the philosophy. We are making more efforts to promote this philosophy widely across the Group and to further reform our corporate culture.
In fiscal 2013, we added the Corporate Philosophy MVCV in the important subjects to be taught in the stratified training provided by Fujikura Academy to employees, with a view to raising their awareness of the philosophy and guiding them to implementation of the philosophy.


Fujikura Group Corporate Philosophy (MVCV)


Our FIRST RESPONSIBILITY is to our customers.
We help them sustain and develop their business by providing superior products and services through "TSUNAGU" technologies. Our SECOND RESPONSIBILITY is to the men and women of the Fujikura family.
They must constantly strive to develop products and solutions that provide value in the field of "TSUNAGU" technologies.
Our THIRD RESPONSIBILITY is to the communities in which we live.


  • The Fujikua Group aims to be the most credible partner for Customers through "TSUNAGU" technologies.
  • The Fujikua Group continues to develop innovative and useful products and solutions as a pioneer in "TSUNAGU" technologies.
  • Each individual takes a "Leading Role" (ownership), and aims for Professional business capability worldwide.

Core Value

  • Customer Satisfaction
    "Are the customers satisfied?"
  • Change
    "Are you willing to take up challenges with enthusiasm to drive progress?"
  • Collaboration
    "Do you collaborate with others to fully realize capabilities and potential?"