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CSR Integrated Report

Fujikura Group CSR Integrated Report 2016
Corporate Profile

"Third 60 years of Leadership" and Corporate Philosophy MVCV

Fujikura Group Corporate Philosophy (MVCV)

We have been raising awareness of the Corporate Philosophy MVCV among individual employees, and in 2010, five years after the establishment of the philosophy, we launched a new activity to foster "1,000 exemplary actions," thereby improving the behavior of individual employees and the entire Group and boosting reform of our corporate culture. Moreover, in fiscal 2011, in order to enhance a Group management approach and realize efficient operation as a group, we began to refer to the Corporate Philosophy MVCV as "The Group Corporate Philosophy MVCV" so that all Group employees can share the philosophy. We are making more efforts to promote this philosophy widely across the Group and to further reform our corporate culture.
In fiscal 2014, we added the Corporate Philosophy MVCV in the important subjects to be taught in the stratified training provided by Fujikura Academy to employees, with a view to raising their awareness of the philosophy and guiding them to implementation of the philosophy.

Fujikura Group Corporate Philosophy (MVCV)


Our FIRST RESPONSIBILITY is to our customers.
We help them sustain and develop their business by providing superior products and services through "TSUNAGU" technologies. Our SECOND RESPONSIBILITY is to the men and women of the Fujikura family.
They must constantly strive to develop products and solutions that provide value in the field of "TSUNAGU" technologies.
Our THIRD RESPONSIBILITY is to the communities in which we live.


  • The Fujikua Group continues to develop innovative and useful products and solutions as a pioneer in "TSUNAGU" technologies.
  • Each individual takes a "Leading Role" (ownership), and aims for Professional business capability worldwide.

Core Value

  • Customer Satisfaction
    "Are the customers satisfied?"
  • Change
    "Are you willing to take up challenges with enthusiasm to drive progress?"
  • Collaboration
    "Do you collaborate with others to fully realize capabilities and potential?"

Management philosophy and employee training

In the 2015 FY, we implemented a four-tier training program targeting everyone from brand-new hires to employees who recently entered management-track positions, with 229 employees trained. In addition, 79 employees participated in workshop training.

Plans and Activites Results for Fiscal 2015

Fiscal 2015 Fiscal 2016
Priority activity theme Plans Activity results Plans
Steady implementation of the Corporate Philosophy MVCVSteady implementation of the Corporate Philosophy MVCV 1.Develop workplace facilitators and hold awareness-raising meetings
2.Conduct MVCV training as part of stratified training
3.Foster enlightenment through the "MVCV awareness month"
4.Make preparations to implement MVCV at overseas Group companies
5.Enhance internal information provision
・Implementation of corporate philosophy training/information exchange meetings
・New hires/3rd years/senior staff: 201 trainees
・Emphasis on monthly work activity reports at 340 workplaces
・Preparation of English training materials for overseas penetration activities
・Examples of Excellence awards ceremony: 11 cases demonstrating excellence introduced
1.Training for workplace promoters
2.Separate MVCV training for each hierarchy level
3.Activities to raise MVCV awareness among all participants
4.Preparation for development of overseas groups
5.Information dissemination and sharing

Commendation system

In order to allow for conduct based on the Group MVCV Management Philosophy to occur naturally within the Group, we established October as our Emphasis on MVCV Month, with all employees participating in MVCV penetration activities. During our annual Emphasis on MVCV Month, we collect records of actions through activity sheets. From among these, some are selected as examples of excellence after examination by the MVCV Promotion Committee. These cases are then given recognition and introduced as demonstrations of excellence for that year. In FY 2015, 340 team submitted activity sheets and 11 teams were selected as examples of excellence. Their activities were commended at an awards ceremony and used in our Examples of Excellence presentation.

President's lecture in new employees training