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CSV Strategy Aimed at Achieving SDGs

Sustainability Targeted by the Fujikura Group

The Fujikura Group is aiming to make the leap to becoming a company with a value creation model that both makes a sustainable society a reality and achieves sustained growth of the Fujikura Group. We plan to accomplish this through creative business activities that will advance sustainability of the global community in which we operate our business.

We have set the goals of ensuring sound corporate governance, implementing initiatives that make a contribution from the environmental and social perspectives, and enhancing corporate value as the basic policies of mid-term management plan aimed at 2020. We are expanding concrete activities in co-creating value with the community that will earn the trust of our stakeholders.

Takashi Takizawa
Senior Vice President
Director in charge of Corporate Staff Unit

Establishing a Responsible Corporate Governance Structure

To achieve a sustainable society, companies must respect the interests of stakeholders who are affected by their business activities and take responsible stances as members of society. The government and stock exchanges are taking steps to establish the environment for proper monitoring of business activities and ESG investment is becoming very popular as a means of evaluating the non-financial value of a company.

In light of such social demands, Fujikura transitioned to the corporate structure of a company with an Audit and Supervisory Committee in 2017 and strengthened corporate governance. We clarified the responsibilities and delegation of authority to executive directors to enable each internal Company to make swift decisions regarding the business they operate. We also established a Nominating Advisory Committee and a Remuneration Advisory Committee, in which outside directors comprise a majority of the committee members, to strengthen the supervisory function. Segregating the governance structure into the management and supervisory functions enables Fujikura to continue to maintain high transparency in business activities and thereby fulfill the responsibility of accountability to stakeholders.

Active Participation in the United Nations Global Compact

Fujikura signed onto the United Nations Global Compact in 2013. We have committed to making the sustainable development goals (SDGs) a priority, have set goals for six SDGs, and are demonstrating creative leadership in tackling global social challenges.

We formulated the Fujikura Group Long-Term Environmental Vision 2050, which is aimed at the future 30 years from now, based on these priority goals, and are working on four challenges aimed at reducing the company’s burden on the environment (Zero CO2 emissions at plant by 2050, Minimize use of water at plants and wastewater management, Symbiosis between plant workers and nature, and Effective use of resources and resource cycle). To respect biodiversity and connect with the local community, we transplanted rare plant species in green areas near our plants and head office and established the Fujikura-Kiba Millennium Woods, where we will continue to pass on the story of the abundance of nature in the future.

We are also working to develop environmentally friendly products that excel in reducing resource use and saving energy over the entire product lifecycle through our supply chain, and are assessing the environment performance of products over the entire process, from production to distribution and disposal.

Six Sustainable Development Goals (SDGs) the Fujikura Group is Focusing on

Six Sustainable Development Goals (SDGs) the Fujikura Group is Focusing on

Creating Shared Value Through “Tsunagu” (Connecting) Technologies

Takashi Takizawa

Harukichi Nakauchi, the brother of the founder of Fujikura, established Fujikura Gakuen, a facility for mentally disabled individuals, and Fujikura has continued to support it for a century. We are also helping to establish the infrastructure to support the development of emerging countries to which we provide electrical power and communications infrastructure by setting up a scholarship system and technical training.

The Fujikura Group has earned some praise as a company that fulfills its responsibility to society through such CSR activities. In the future, however, companies will be called upon to achieve growth by expanding their own company’s profits while simultaneously finding solutions to social challenges by working to achieve sustainability of the global community through their core businesses and creating shared value (CSV) in order to identify the optimal solutions to the complex challenges of the global community.

In the Fujikura Group, we recognize the importance of actively working to link our business activities with the realization of a sustainable society, rather than only responding to the demands of stakeholders. We therefore proclaimed 2017 as the inaugural year of CSV in the Fujikura Group, and are also pursuing initiatives in finding and creating new value through open innovation. As we continue our dialogs with stakeholders within and outside of the company, we are accelerating the transition from our existing business model as an engineering group that produces products to a company based on a value creation model that serves as the platform for a sustainable society.

The Fujikura Group will work to achieve a sustainable society and participate in shared value creation by providing “tsunagu” (connecting) solutions aimed at realizing a comfortable and sustainable “Mirai” society (society of the future).

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