Since the Mission, Vision, and Core Values (MVCV) were re-established as the Group Corporate Philosophy, we have continued to implement a series of activities to ensure that each and every employee understands them. During the 1^st Stage (2005-2009), we conducted training activities for management and line managers to move them “from insight to action.” During the 2^nd Stage (2010-2012), we deepened their understanding through activities relating to the practical implementation of the Code of Conduct as a “gear shift.” In the current, 3^rd Stage (2013 onward), we are implementing initiatives aimed at practical implementation that enable each and every employee to understand the importance of the Corporate Philosophy and base their decisions and actions on the MVCV and the Code of Conduct to “refine activities and dig deeper.”

The main goal of the 3^rd Stage is to be appreciated by customers, be highly admired by society, and have employees working in vigor. This will result in a highly profitable company and group. To achieve this, each employee will recognize the key role that he or she plays, work diligently on activities aimed at the instillation of these values in everyone, and work together with all employees to create a good corporate culture.

Fujikura has designated the month of October each year as Focus on MVCV Month and provides training in which all employees participate. We have done this to enable employees to naturally base their actions on the Group Corporate Philosophy of MVCV.

In fiscal 2018, there are many Fujikura's successful experiences that are usually taken as a matter of course and that you may not notice. We unearthed this unnoticed and buried success experience and recruited "MVCV Image Video" scenarios to reaffirm (aware and empathize) the values and ideas Fujikura values. Fujikura Group will share the newly discovered excellent examples of successful experiences as MVCV educational videos that convey the Fujikura’s DNA from next fiscal year.