CSR

In April, the first month of the new fiscal year, we held a study meeting on environmental activities with the participation of employees who were in charge of the environment at the head office and other sites in the Fukagawa district. Participants examined the results of the activities they conducted in the previous fiscal year and the action plans for the current fiscal year. They also examined initiatives to be implemented under their leadership to conserve energy at the offices, reduce waste to achieve zero emissions, and to foster the green procurement of stationery.

As part of the fiscal 2012 employee training program, the Sakura Plant conducted an onsite survey on the green zone located within the premises, with a view to making more effective use of the zone. In the surveyed zone, there is a small forest of natural trees which is home to many living creatures. Most employees who participated in the survey had never entered the forest zone before and were surprised at the existence of the forest within the plant premises. Based on the survey results, the plant will examine how to improve and make effective use of the zone as a place where employees can come into contact with nature while conserving the biodiversity of the zone.

All employees working in the Suzuka district, including staff dispatched from partner companies, receive general environmental education at the beginning of each year.
In fiscal 2012, the head of the plant gave a lecture on the environmental initiatives taken at the plant, then an employee in charge explained the lessons learned from the activities conducted in the previous fiscal year, gave a briefing on the action plans for the current fiscal year, and also informed trainees of the latest trends in the environmental field, such as the revision of related laws. Through this seminar, the plant raised employees’ environmental awareness and worked to prevent the occurrence of environmental problems.

DDK annually holds a meeting to brief managers on the Fujikura Group’s CSR philosophy and DDK’s CSR activities, to ensure compliance with the company’s guidelines on CSR activities.
In fiscal 2012, participants in the meeting were educated on the CSR activity items from the three aspects of society, environment and management. They were also informed of the specific activity targets and the action plans to achieve the targets, and thus raised their CSR awareness.
DDK will expand the target of this awareness-raising and educational activity to include middle-rank employees, thereby further fostering CSR activities across the company.