CSR
CSR Integrated Report
Fujikura Group CSR Integrated Report 2014
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Editorial Policy
·Responses to the Third-Party Opinion
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Message from the President
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Feature Article1
·The Fujikura Group's "Health Management" Initiative Employee health is an important corporate asset
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Feature Article2
·Second Fujikura Group Stakeholder Dialogue
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Organizational Governance
·Corporate Philosophy and CSR Initiatives/Corporate Governance/Information Disclosure and Communication/Corporate Profile/Business Performance in Fisical 2013/Business Summary/Research and Development
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Fair Operating Practices
·Risk Management/Business Continuity Plan(BCP)/Procurement Activities
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The Environment
·Environmental Management System/Environmental Management Action Guideline/Environmental Audit/Initiatives to Reduce Environmental Impacts/Green Procurement and Purchasing/Waste Reduction/Certification for ISO 14001/Managing Chemical Substances and VOCs/Environmentally Friendly Products/Biodiversity
- Consumer Issues
·Quality management and Quality Assurance
- Human Rights and Labour Practices
·With Employees and Their Families/Occupational Health and Safety
- Community Involvement and Development
·Social Contribution Activities/The Fujikura Group's Social Contribution Activities
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Third-Party Opinion/Response to the Third-Party Opinion / Third-Party Certification Report
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Data Collection
·Environmental Dat/External Commendations
[The sweet viburnum]
- In 1881, Zenpachi Fujikura moved to Kanda Awaji-cho as he looked for a way to recover from a series of business failures. The new residence was located adjacent to Kaku Shrine, which has a distinguished history. Zenpachi took care of the shrine's sacred tree (a sweet viburnum) every day, and perhaps due to this deed, he began to succeed in business. He started the electric wire business in 1885, and this became more prosperous by the day. After the death of Zenpachi, employees bought the tree from the shrine as a "living monument to the foundation of the company" and the tree has been taken care of by employees from then to the present. While the tree suffered in two fires, one caused by the Great Kanto Earthquake (1923) and the other by the air raid on Tokyo in 1945, new buds continued to sprout from the burned stump and each time the tree sprang back to life. This miraculous tree provided great motivation to employees who were devoted to the recovery of the manufacturing facilities in the wake of the disasters.