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CSR Report

Fujikura Group CSR Report 2013
[ISO 26000 Core Subject] The Environment

Waste Reduction

Zero emissions

The Fujikura Group is conducting activities for zero emissions to reduce the final waste disposal amount (landfill amount) generated from its production activities to zero, believing that this target can be achieved by increasing the production yield (measure of output from a given amount of input calculated in percentage) to reduce waste and also by fostering the recycling of generated waste.

In fiscal 2012, the total release of waste from 25 bases of the Fujikura Group in Japan decreased by 60 tons year on year to 17,337 tons, of which 83 tons (reduced by 41 tons year on year) were sent to landfill sites. As a result the landfill rate dropped by 0.23 points year on year to 0.48%, and we thus achieved the initial zero emissions target, which was to reduce the rate to 0.5% or lower. We will continue to implement measures to reduce the amount of landfill to zero, aiming to achieve perfect zero emissions.

The Landfill rate

Implementing the "eco-bottle," "eco-cup" and "eco-cap" campaigns

Implementing the "eco-bottle," "eco-cup" and "eco-cap" campaigns

Aiming to become a corporate group that is friendly to both people and the global environment, the Fujikura Group conducts resource and energy conservation activities on multiple levels?as individuals, as workplace teams and as Group companies. The “my cup/my bottle” campaign is conducted as one such activity. For this campaign, workplace teams and individuals encourage the use of “my cups/bottles” on the intranet on a regular basis, in order to reduce the purchase of PET bottled drinks and the use of paper cups. The campaign website on the intranet has been operated for more than two years.


Collecting "eco-caps" to make social contributions and protect the environment

We also began implementing the "eco-cap" campaign three years ago, through which we collect PET bottle caps ("eco-caps") to reduce our CO2 emissions and fund vaccinations for children in developing countries.
In fiscal 2012 we collected a total of 7,360 caps, by which we funded vaccinations for nine children. Also, through the recycling of the collected caps, which would otherwise have been incinerated, we reduced our CO2 emissions by about 60 kg, thereby giving a "small present" to the Earth.
The collected caps are sold to recycling companies through an NPO to be recycled into plastic buckets and toys for children. We will continue to conduct this activity and also implement a campaign to expand it across the Group.

Eco-caps Receipt