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CSR

CSR Report

Fujikura Group CSR Report 2011
Message from the President

The world is facing a range of unprecedented challenges brought about by the spread of globalization, the shift to a low-carbon and energy-efficient society, and the aging of society with its declining birth rate. In order to respond to these significant present-day changes more appropriately and actively, the Fujikura Group has launched its 2015 Mid-Term Business Plan, which is the Group's new strategy up to fiscal 2015. We regard fulfilling our corporate social responsibility (CSR) as one of the mainstays of this new mid-term business plan.
The Fujikura Group officially started its CSR initiatives in fiscal 2009. Since then, we have been proactively implementing CSR initiatives based on the newly formulated Fujikura Group CSR Philosophy and CSR Basic Principles. In fiscal 2010, we carried out initiatives focusing on achieving the following targets: implementing our Corporate Philosophy MVCV; educating employees about CSR and the environment; disseminating information proactively to our stakeholders; enhancing communication with society; creating business continuity plans (BCPs) to strengthen cooperation with customers; establishing a bio-garden for local communities and conserving biodiversity; promoting CSR-oriented supply chain management and strengthening ties with suppliers; implementing occupational safety and health management systems to provide safe and sound workplaces; and increasing diversity by employing more foreign nationals and people with disabilities.
I will introduce two examples of the CSR initiatives being implemented by the Fujikura Group in the following paragraphs.
First, we are putting measures in place to create business continuity plans (BCPs). The Great East Japan Earthquake that took place on March 11 caused tremendous damage across the eastern part of Japan. Our Sakura Plant, which is a major domestic optical fiber manufacturing base for the Group located in Sakura City, Chiba Prefecture, also suffered serious damage to its equipment. The Fujikura Group is one of the world's largest corporate groups that manufactures and delivers large quantities of optical fibers to its global customers. Fortunately, the Sakura Plant recovered from the damage rapidly because it had been proactively implementing BCP-based measures.
Second, we are committed to contributing to local communities and conserving biodiversity. Specifically, we started the Fukagawa Gatharia Project in 1997 to redevelop the former site of our Fukagawa Plant in Kiba, Tokyo into a space rich with greenery where people can gather and recharge. The project was completed in May 2010. To add a final touch to the project, in November of the same year, we opened a biotope garden (bio-garden) named "Fujikura-Kiba Millennium Woods" within Fukagawa Gatharia to contribute to local communities and conserve biodiversity. Extending over an area of 2,200 square meters, the bio-garden, which reproduces the natural environment of the Musashino area, has two ponds and a brook, and rich waterside ecosystems are being created with a lot of trees, plants, flowers, lichens, and waterweed and fish transferred from upstream in the Arakawa River, as well as the large numbers of birds and insects that are relocating to the garden. The center of Tokyo is not rich in nature, and we would like to maintain this space as a quasi-natural environment in cooperation with local people.
Since its founding in 1885, Fujikura has accumulated advanced technologies through research, development, and manufacturing of wires and cables. We have used these technologies to deliver highly reliable products to customers across the world in four business segments: telecommunications, energy, electronics, and automotive components. In this way we are proactively contributing to the development of countries and regions and to improving people’s lives.
The Fujikura Group will continue to work to achieve the targets of its new mid-term business plan up to fiscal 2015 and subsequent higher goals, while fulfilling its social responsibilities with each and every employee showing a strong commitment to innovation. We are committed to accomplishing these goals and becoming a corporate group that is appreciated by customers and highly evaluated by society. On behalf of our Group, I would like to ask for your continued support and advice.

Yoichi Nagahama President & CEO of Fujikura Ltd.