CSR

Promotion System

"Third 60 years" and Corporate Philosophy (Mission, Vision, Core Value [MVCV])"

Contributing to value creation for customers and society through "TSUNAGU" technologies.

Fujikura operates under two very important concepts: "the power of words" and "corporate culture," and has been carefully fostering these notions since its foundation. More than 120 years later, these concepts have been handed down to employees as activities to implement. The concepts of "the power of words" and "corporate culture" are expressed in the following two phrases:

"Progressive spirit" "Consistently, patiently and conscientiously"

"Progressive spirit" is a management philosophy that Zenｐachi Fujikura, the founder, adhered to throughout his life. The founder's exuberant progressive spirit included not only a sense of innovation, required to be a self-starter, but also threads of ingenuity, industriousness, and progressiveness. The phrase "consistently, patiently and conscientiously" is embodied in the way Zenｐachi Fujikura has approached business since the company's foundation and throughout his life. This watchword, which his successors had handed down, has become the base of Fujikura's corporate culture.

Fujikura has always made efforts to stay ahead of the times with "TSUNAGU" technologies in the areas of electric wires and cables and has contributed to the sustainable development of society since its foundation in 1885. These efforts have been supported by Fujikura's Corporate Philosophy. Taking the 120th anniversary in 2005 as an opportunity to re-lay these foundations, the company stipulated the Corporate Philosophy MVCV. Four years down the track in 2009, we have established the Fujikura Group CSR Philosophy and Fujikura Group CSR Basic Principles so that all employees of the Group can promote CSR. We hope to contribute to the sustainable development of society and the Earth as a global enterprise operating in 14 countries and regions throughout the world.

The Group's CSR commitment is identical to the mission stated in the Corporate Philosophy MVCV. The mission, which starts with "we help customers sustain ad develop their business by providing superior products and services," indeed backs up our CSR philosophy.

Creating of CSR slogan for promotion and awareness-raising

In line with its CSR policy, Fujikura Group CSR Committee has created its slogan to enhance employee awareness of CSR and encourage them to adopt appropriate practices at Fujikura and throughout the entire group.

Fujikura Group CSR Slogan

With "Tsunagu" Technology, let us create a prosperous future for people and the Earth.

Fujikura Group CSR Philosophy and Fujikura Group CSR Basic Principles

Fujikura Ltd. and its Group companies position CSR as one of the key pillars of business management. We take the CSR Philosophy, the base for CSR promotion, to unite employees, educate them and raise their awareness, under a clear commitment by the top management.

In addition, the Group has stipulated Fujikura Group CSR Basic Principles as a basic guideline and determined four focus areas.

Fujikura Group CSR Philosophy

Fujikura Group believes that the corporate social responsibilities the Group should follow are comprised of activities required for sustainable corporate management and activities for the establishment of a sustainable society, based on Fujikura's Corporate Philosophy (MVCV).

Fujikura Group CSR Basic Principles

Fujikura Group aims to serve as a bridge to an affluent future for people, society and the global environment through "TSUNAGU" technologies by becoming a company that serves the anticipated growth and development of society. We have established the following four focus areas to fulfill our social responsibilities in all aspects of our corporate activities so that each and every employees will comply with the relevant laws and regulations of every country or region we operate in as well as international rules and social norms; become aware of his or her own role as a member of society, and act according to good social sense.

Sincere corporate activities
Concern for the environment
Respect for people
In harmony with society

Fujikura Group CSR Activity Guidelines

The four focus areas of the Fujikura Group CSR Basic Principles are shown below, broken down as 17 activity guidelines.

(1) Sincere corporate activities

1)  Carry out sincere corporate activities in compliance with the laws, regulations, and rules of the countries
     and regions in which we operate, as well as in the spirit of such laws, etc. Never forget that we are
     members of society and act according to socially accepted ethical standards and with common sense.
2) Strive to maintain and increase customer satisfaction by offering products and solutions that, from the
viewpoint of our customers, are useful, safe, and high-quality
3) Carry out fair and transparent transactions under free and open competition
4) Maintain sound and normal relations with politicians, government bodies, citizens, and various other
organizations
5) Make every effort to manage and protect information concerning Fujikura Group companies and our
customers

(2) Concern for the environment

6) Observe the respective environmental regulations of the countries and regions in which we operate, while
establishing and striving to maintain and upgrade voluntary management standards
7)  Aim to create a sustainable society in harmony with the global environment by reducing environmental
     impact imposed by all business activities including product development, design, procurement,
     manufacture, execution, sales, distribution and disposal
8)  Promote technological innovation in consideration of environmental impacts and produce environmentally
     friendly products. Provide our customers with useful information, including guidelines for the use of our
     products as well as details on how to recycle and dispose of them.
9) Actively participate in environment preservation activities in different countries and regions to make broad
contributions to society
10) Recognize the importance of biodiversity in the global environment and endeavor to preserve ecosystems

(3) Respect for people

11) Secure the safety of all people involved in Fujikura Group's corporate activities, while maintaining a
comfortable work environment and striving to improve it
12) Aim to create a cheerful working environment free of discrimination where all employees can
demonstrate their initiative and creativity
13) Attempt to secure equal opportunity for employees and help them maintain an appropriate balance
between their work and private lives
14) Respect the human rights of all people and refuse to tolerate the violation of human rights such as forced
labor and child labor

(4) In harmony with society

15) Respect the cultures and practices of different countries and regions and actively engage ourselves in
social contribution activities
16) Try to maintain and develop sound relationships with our stakeholders by engaging in broad-based
communications with them

CSR organization chart

The Fujikura Group CSR Committee has created the Fujikura Group CSR organization chart, which illustrates the relationships between the Fujikura Group, its supply chain and its stakeholders.

CSR organization chart

CSR promotion system

Fujikura will completely assume corporate social responsibilities in economic, social and environmental aspects to meet stakeholder expectations.

CSR manegement system

Comprised of the members of the Executive Committee, Fujikura Group CSR Committee is chaired by the President & CEO.

Main functions of Fujikura Group CSR Committee:

Stipulate the Fujikura Group CSR policy for each fiscal year
Set mid-term goals and long-term goals of the Fujikura Group CSR activities
Support raising awareness, education and promotion activities in regard to Fujikura Group CSR and implement regular monitoring
Take the initiative in complying with related laws and international guidelines
Disclose information on a timely basis
Implement a truly global supply chain management